Browse > Home / IT Magazine / Ge Lanshi plans A appear on the market scale of product of the high end in rising

Ge Lanshi plans A appear on the market scale of product of the high end in rising

June 3, 2008

Microwave oven market once price butcher Ge Lanshi begins face about, raise the scale of product of high school high end.

Yesterday, liang Gong of general manager of company of microwave oven of case orchid be an official is born when Beijing accepts a reporter to interview to express, of all sorts of cost such as rolled steel rise, force Ge Lanshi to change a product to sell pattern.

Liang Gong is unripe express, “Ge Lanshi’s original scale is high-grade product for 55% , cheap product is in 45% ” , and after high-grade series product rolls out amid, high-grade product mixes in the scale of cheap product has appeared piece 7: The pattern of 3, and this kind of scale still will rise to be changed with the change of the sale as cost.

But such adjustment, also be ” have so that have break ” , ge Lanshi in microwave oven low end the portion of the market begins to glide.

After product scale is adjusted, this year 51, sales volume of whole nation of microwave oven of case orchid be an official exceeded 180 thousand, average unit price promoted 588 yuan from 450 yuan of or so successes in the past. And 500 yuan are current in watershed of price of high-grade microwave oven. With in high-grade the share of market of product of microwave oven of electronic barbecue type that give priority to presents growth state 3 years continuously. 2007, 551-600 yuan reach prep above 800 yuan two prices paragraph microwave oven sales volume rises situation compared to the same period fast at integral market. Especially product of 800 yuan of above is measured compared to the same period amplitude amounts to 69.1 ％ , the forehead compared to the same period amplitude achieves 69.3 ％ . And 301-450 yuan product market demand is fast and atrophic, slow down of speed of atrophy of 300 yuan of the following products.

As we have learned, ge Lanshi is in at the beginning of holding water, move ” the world produces a workshop ” mode, pursue ” stick a card ” the strategy, because this is in,occupy home the microwave oven market of nearly 60% , occupational international market after the portion of 40% above, year the Ge Lanshi of 20 billion does not have sale to score gain of a huge sum from which.

To the development that Ge Lanshi did not come to, vice-president holds prosperous of news spokesman Yu Yao concurrently to express, ge Lanshi is believing the appear on the marketing of negotiable securities to coach in accept, already invited Pu Huayong to for you audit, plan nowadays annual bottom or next year the beginning of the year lands A advocate board the market. And Ge Lanshi group is current 3 big advocate business Wu is electric equipment of microwave oven, life and household and similar electrical appliance in, the microwave oven with best outstanding achievement is be about to appear on the market advocate course of study, the of short duration of asset of Zhongshan air conditioning with not stable outstanding achievement appears on the market without infuse the plan of the company.

“Before appearing on the market, strive to acquire better sale share, aid a group to appear on the market successfully. ” hold microwave oven of market of Ge Lanshi China part-time to sell Liang Gong of company general manager to be born express.

Tags: , , , , , ,

Written by ITTech · Filed Under IT Magazine