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Gates goes out perform Vista advertisement piece change Microsoft destiny hard

September 12, 2008

　　The Bill Gates that leaves his post from Microsoft (Bill Gates) stood again, for the bang the drum for sb of Windows Vista operating system of Microsoft, can he change the awkward destiny with current Microsoft?

Li Guoxun of our newspaper reporter

At the beginning of September, microsoft was rolled out surpass Field by Bill Gates and · of comedic star outstanding luck (Jerry Seinfeld) couplet sleeves a Vista advertisement that act. It is reported, microsoft opens up in all endowment 300 million dollar is begun ” Windows is not camp (Windows Not Walls) ” advertisement propaganda, among them, the remuneration that surpasses Field only reachs 10 million dollar.

This also is the short that Bill Gates lets the 2nd times the person is impressive this year. The consumptive electron that conducted in Las Vegas January this year is exhibited (on CES) , the short that Bill Gates films for abdication — ” last days when Gates is in Microsoft ” , because of humorous and humorous from ridicule style fetching yock. This let a lot of people think, bill Gates leaves after Microsoft, will try other part and job hard.

But, the advertisement that this Bill Gates films personally makes this part person discovers surprisingly however, original Bill Gates was not far from Microsoft. Present Microsoft and there is not any differring before, bill Gates’ form still nowhere is absent.

　　 The Vista of lose

Actually, than Er · Gai Cichi arm go into battle has difficulties that one is reluctant to mention oneself. In nearly a few quarters, the market of computer of Mac of Microsoft competitor apple is had rate increasing steadily all the time. This year in June, the apple is in the shipment proportion on American computer market 8.5% , relatively the corresponding period increased last year 38% . And the increase rate of market of computer of whole of United States of the corresponding period is only 4.2% .

Under photograph comparing, the operating system Vista that Microsoft rolls out suffers controversy all the time however, for instance function promotion, compatibility. Still the user complains say, the space that Vista takes up is gotten greatly than XP much. Connect Microsoft CEO even Steve Baoermo (Steve Ballmer) also must admit before 3 months: “Windows Vista is a semi-manufactured goods. “Windows Vista is a semi-manufactured goods..

More those who let Microsoft feel depressed is, the apple still is in nearly two years the series advertisement that rolls out fleer of pair of Microsoft operating system ceaselessly. They always let fashionable and bright actor act Mac, and the actor that lets another inflexible clumsiness is acted ” PC ” , to the top of one’s bent a lot of blemish of scoff at Windows, be escaped hard also to censure by the Vista nature that Microsoft gives great expectations.

　　 Gates strikes back

The main battalion that Windows is Microsoft all the time harvests source, occupy recently a money year 28% what battalion of 60.4 billion dollar closes. If Vista cannot replace the Windows XP with already saturated market smoothly, so the income of Microsoft will continue very hard to climb litre. Investment is huge endowment promotion Vista also is the best strategy that Microsoft must adopt undoubtedly.

This Microsoft casts the acts the leading role by Bill Gates advertisement that go out, look more resembling is a vengeance that is aimed at an apple strikes back battle: In the advertisement of the first collect that has broadcasted, gates and heart of the Er that surpass phenanthrene are in come across of a shoemaker, next the dialogue that two people developed to have comic effect. Although advertisement knows a name that did not mention an apple, but the open character that alluded Windows adequately however, achieved acid apple ” closed system builds a high fence crawl between the user ” the effect.

Although have show of exert to one’s utmost, this advertisement however if odium is wet — a lot of viewpoints think, this is a kind of waste that displays style. Microsoft sings paean greatly besides the product that is his outside, what what deliver is the information with a few insignificant fine long hair only. But also a lot of personages think, this advertisement draws Microsoft each widespread attention of big media, this is the advertisement result that it should achieve. More and more people are talking Windows advertisement, discuss the · that compare Er to cover the show of Ci amid, the echo that this obtains than any groovy advertisement is bigger, so the rest of advertisement of a few collect can attract more user.

Advertisement still is Microsoft only the one part of activity of promotion of 300 million dollar. Microsoft still plans to be in hundreds of 100 think of buy the point of sales that Microsoft establishs in selling a store with electronic shopkeeper Circuit City, provide the advantage place of operating system of window of explanation of person specially assigned for a task. At the same time Microsoft still produced a Trade Fair to open collaboration to optimize a system with PC, enter the speed of computer with raising an operating system to guide, the whole that improves the computer that installs window operating system is used experience.

　　 Next advertisement

Pass these ” stereo offensive ” , microsoft can raise Vista a little probably the figure in people memory. But, to the Microsoft of bad old practices die hard, this kind is publicized and can not change the awkward unfavorable situation with current Microsoft truly.

Actually, the awkwardness with the biggest Microsoft depends on oneself of its trade pattern. In with ” software serves namely ” with the Internet times that is a feature freely, the commercial pattern situation that the traditional software that Microsoft place depends on collects fees will go to the end. Although Microsoft is rich but enemy state, but once profitable mode is afterwards hard, it smalls boat with respect to the one leaf in just like a situation full of danger, foreground makes a person can care.

Accordingly, the menace of Internet tycoon Google to Microsoft very at the apple. Not long ago, the browser Chrome that Google releases formally, had been in the number one position that challenges Microsoft IE browser. Google still rolled out Apps of free office software before this, attracted the active user of 10 million, cause very big impact to Microsoft Office. Go down according to this impetus, google is rolled out and Vista cries board the operating system also is not the thing that be impossible.

And be in Microsoft in the journey to Internet transition, google is to bar more a before evil tiger. The plan that Microsoft of not long ago plans to buy Yahoo with 47.5 billion dollar fails, having nothing to do with the interference of Google is. The Internet ad business of Microsoft oneself, more appear because of Google bleak without light.

Perhaps the advertisement of Vista is Bill Gates only personally the first act of go into battle. In the advertisement of below one collect of his show, the target of attack is Google probably.

　　 Relevant report:

Microsoft is new conduct propaganda of round of Vista starts Gates personally go into battle

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Written by ITTech · Filed Under Instant Technology