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Flying benefit riverside announces to exit market of North America television

April 10, 2008

Company of electron of flying benefit riverside announced a few days ago, it will produce the TV set that sells for the United States or Canadian market no longer, and its use accredit of at least 5 years gives television brand company of electric machinery of Japanese boat well.

Dispatch of Netease science and technology on April 9 message, tycoon of product of Holand consumption electron is royal company of electron of flying benefit riverside announced a few days ago, it will produce the TV set that sells for the United States or Canadian market no longer. This makes clear, the competition of flat television market is more intense.

The television of brand of flying benefit riverside will continue to be sold in the market, but flying benefit riverside will its use accredit of at least 5 years gives television brand company of electric machinery of Japanese boat well. Total position is in the United States at the boat well electric machinery of Japanese Tokyo is not brand of famous consumption electron, it has sold the brand product of Emerson, Sylvania, Symphonic and other lower price in North America market at present.

Reduce as continuity of price of television of flat liquid crystal, flying benefit riverside loses the advantage status on its market gradually. Although it remains a well-known trademark, but the product that product of television of its high end has not compared the competitor such as Suo Ni and SamSung; And in low end on the market, it also cannot compete with the brand such as Vizio and Westinghouse.

Presiding apparitor Paul JZeven says North America of flying benefit riverside, the company decides to give boat well electric machinery brand access authorization, so OK can continue to extend brand influence already, can reduce the risk of profit potential again. He says: “The gain of market of North America television is very small, brand accredit is one of Xiang Shuangying trade. Brand accredit is one of Xiang Shuangying trade..

Zeven expresses, the company will center emphasis of business of its United States on Medical Protection equipment, illume and business of other electron product. Flying benefit riverside says, it will trade from brand accredit in obtain 125 million euro (add up to 196.3 million dollar) income.

Begin from September 1, boat well electric machinery purchases those who be in charge of flying benefit riverside and Magnavox brand, deserve to send, sale, sale and client service. Flying benefit riverside will continue in the whole world other area design, production is mixed sale television, the beautiful state-operated that supervises boat well electric machinery at the same time sells business.

Business of liquid crystal of flying benefit riverside is being reduced steadily all the time in market share of the United States. What although the company ever was 2006, the four seasons spends is best-selling brand, held the market share of 17 ％ , but its market share has diminished 6.6 ％ after a year, the market ranks the 6th. Zeven says, 2007, flying benefit riverside is 1.7 billion dollar in the sales revenue of market of North America television.

The analyst Riddhi Patel of ISuppli company says: “This perhaps is meddlesome for benefit riverside to flying. They will exit the business with this smaller and smaller gain. They will exit the business with this smaller and smaller gain..

Say according to ISuppli, the average sale price of television of 42 inches of liquid crystal has dropped from the 2082 dollars a year ago 1544 dollars, drop compared to the same period 26 ％ . The profit margin cardinal principle of the television of 42 inches of liquid crystal of each manufacturer arrives in 9 ％ between 16 ％ .

The market studies the industry of company NPD Group analyses director Ross Rubin to say: “Flying benefit riverside is top class brand of Europe, but it cannot hold advantage position in American market all the time. But it cannot hold advantage position in American market all the time..

The other competitor of flying benefit riverside follows flying benefit riverside same, already cut also or quited respective American professional work. Thomson company of France sold Chinese TCL brand of its RCA TV 2003. Vanward company also announces last month itself will produce plasma face plate no longer, turn from purchase over there other firm.

Company of flying benefit riverside is already cut scale of production of product of electron of consumption of its whole world. Recently, it reduced it to be in considerably with Korea LG electron joint-stock the place that established LG flies to company of benefit riverside LCD holds share. Flying benefit riverside is in at present this share that joint-stock company owns 13.2 ％ , the name of joint-stock company also had traded LG video company.

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Written by ITTech · Filed Under IT Magazine