Expert proposal Microsoft abandons Yahoo to turn attack software business SAP
February 26, 2008
Guide language: Foreign media publishs analytic article to say today, to be in network search and advertisement market overtake Gu Ge, microsoft is buying Yahoo with all one’s strength. But the personage inside a few course of study thinks, probably Microsoft ought to abandon Yahoo, turn and buy the whole world the biggest business uses software firm SAP.
Buy Yahoo unwise
Since found, microsoft once had faced countless competitors, there is no lack of among them IBM such super tycoon. But, microsoft never has encountered the adversary that such dimensions pester Gu Ge very lesserly, hard however however. Although Microsoft has the advantage of 100 billion dollar on market prise, but this does not have too big effect however, because Gu Ge has been in,force, speed and brains respect keep banner. Go a few years in, to be in network search and advertisement market overtake Gu Ge, microsoft considered all methods almost. Final, microsoft begins to carry out a few equipment to accept the plan of doubt, move to buy Yahoo for example.
At the beginning of this month, microsoft announces to had been referred to Yahoo board of directors buy quoted price, the hope adds a stock to buy latter and total share with the cash of every 31 dollars. According to Microsoft the share price at that time, the total value that this trades is 44.6 billion dollar. Nevertheless, because share price of Microsoft of period of time dropped continuously in the past, trade value also shrink is controlled to 42 billion dollar. Week of board of directors rejected Yahoo formally of Microsoft buy quoted price, think this one price ” great the value that underestimated Yahoo ” .
Su Ma Nuo of library of · of Er of Michael of professor of business school of Si Long of college of industry of hemp province grain (Michael A. Cusumano) does not value Microsoft to buy Yahoo to trade, he once wrote the books that concerns software and Microsoft originally too much. He expresses, microsoft thinks those who buy is vintage Internet asset only to the utmost. These asset had entered winter, and Microsoft still should pay exorbitant excessive price for this. Because pressing hope beats Gu Ge, microsoft ignored a kind of most smooth strategy, that relies on oneself advantage ego to develop namely. The advantage of Microsoft depends on of all kinds applying facing an enterprise to sell software and other, score rich and generous gain from which.
Ought to learn inscriptions on bones or tortoise shells of the Shang Dynasty
If Microsoft thinks to begin large-scale bought opportunity is already mature, also ought not to buy Yahoo, should select a main firm of domain of business affairs software however, strengthen oneself dominant position further. Microsoft present target is the Internet business oneself be together with Yahoo conformity, but rather these two recent situation not the business of beautiful is amalgamative, expect the miracle appears again, the advantage territory that still enhances oneself further produces satisfactory result more possibly.
Kusumanuo thinks, microsoft ought to learn to inscriptions on bones or tortoise shells of the Shang Dynasty, wisely choice buys an end. Go a few years in, denounce of inscriptions on bones or tortoise shells of the Shang Dynasty is gigantic endowment bought many congener company. Inscriptions on bones or tortoise shells of the Shang Dynasty finished 13 strategies to buy 2005, 2006 is 13, was 11 2007. Pass a series of buying, inscriptions on bones or tortoise shells of the Shang Dynasty enlarged product line and client group further, because be far from core business,also avoided at the same time, and the risk that pay exorbitant excessive price and produces.
This year in January, inscriptions on bones or tortoise shells of the Shang Dynasty announced brushstroke heavyweight is bought again, will buy system of software company BEA with 8.5 billion dollar. Of BEA system famous degree not tall perhaps, but inter the domain is a company that having major force truly. The headquarters of inscriptions on bones or tortoise shells of the Shang Dynasty and BEA is located in Silicon Valley, but do not resemble Gu Ge and Yahoo fetching in that way attention. Trade through this, inscriptions on bones or tortoise shells of the Shang Dynasty is in important among the market held lead dominant position, also strengthened the core business of oneself further at the same time. Altogether, inscriptions on bones or tortoise shells of the Shang Dynasty is dedicated all the time at business market, do not have by numerous and complicated the Internet domain with complex, ceaseless heat is abstracted.
Software field is used in business, microsoft also is having very good show all the time. In fact, the camp that Microsoft has an in part closes come from at business client, this is main productivity of tool of system of its email infrastructure, database, developer, office applies profit from, and other software. Buy through beginning, microsoft still made a series of business software, namely Microsoft Dynamics. Microsoft hopes to the whole world through this one product the biggest business uses software firm SAP and inscriptions on bones or tortoise shells of the Shang Dynasty of the 2nd big firm to launch immediate challenge. But so far, this still is a desire only.
SAP is better choice
Kusumanuo suggests, buy Yahoo with its, microsoft still is inferior to going after SAP. This is not the idea of an an empty hole invites the wind-weakness lends wings to rumors, in fact, two companies are early by 2003 ever closed to had undertaken negotiating. Microsoft is in the position of an envy making a person, the data center of almost all enterprise is put in the product of this company. Big company is the optimal client of software company undoubtedly, because they are willing,pay higher price for the complex, software that converts character surely. Meanwhile, once big company begins to use the software of some company, the supplier won’t change inside several years normally.
Well-known, client of 500 strong companies should compare a few fortune 10 thousand thousands of email ” client ” many important, because latter won’t be a service to pay fee, and also do not get the attention of network advertiser. Current, the market prise of SAP is 59 billion dollar about, microsoft wants to buy the excessive price that is afraid it is certain to should pay successfully. Microsoft buys Yahoo and SAP unlikelily at the same time, because these two trading total prices are worth more than 120 billion dollar. Even if Microsoft, also finish without sufficient financial resources so large-scale trade, accordingly this company must make a choice.
If CEO of inscriptions on bones or tortoise shells of the Shang Dynasty Lawrence Ailisen (Lawrence J. Ellison) is person of Microsoft palm door, so who can he choose? From the point of the experience in the past, he won’t choose Yahoo. The interest that buys Yahoo to be able to be brought to Microsoft is very few, have the problem with personnel and redundant business only probably, is not big company client. Of course, ailisenshi is willing to see Microsoft buys SAP least of all on border, because this is meant,inscriptions on bones or tortoise shells of the Shang Dynasty will face the competitor of a be terrified by the sight of sth or sb making a person. The president Frank of Computer Economics of IT research firm · Sikawo (Frank Scavo) expresses: “Microsoft buys SAP to will become the nightmare of inscriptions on bones or tortoise shells of the Shang Dynasty. “Microsoft buys SAP to will become the nightmare of inscriptions on bones or tortoise shells of the Shang Dynasty..
Gu Ge also is not willing to see the combination of Microsoft and SAP. Although apparently object Microsoft buying Yahoo to the utmost, dan Gu song may be celebrated secretly privately actually. Once come to an agreement with Yahoo, microsoft will face a lot of problems, the checkup that includes superintendency section, Yahoo is outstanding the talent’s prediction of a person’s luck in a given year, and the conformity of personnel and business is waited a moment. Want to solve these problems, microsoft may need a lot of time, and Gu Ge will be in share of market of more of race to control of this paragraph of time.
If Microsoft turns and buy SAP, enhance the advantage domain of oneself further, affirming to Gu Ge is not a good news. Because of the buildup of Microsoft oneself actual strength, early social evening affects the competition with Gu Ge. On the other hand, gu Ge also is marching to big company market. 2007, gu Ge bought Postini of provider of enterprise mail filter. In business software market, the progress that Gu Ge obtains is limited, future still has very a paragraph long the route should go.
If Microsoft loses reason, go all lengths the Yahoo that buys be in hot water, so in the competition with Gu Ge, this company will end with sufferring a defeat. (Meng Fan)
Tags: abandons, attack, expert, Microsoft, proposal, Turn, YahooAdvertisement
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