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Exceed challenge of mobile PC a group of people of same interest to be more than good luck

September 12, 2008

　　Exceed mobile a group of people of same interest to be being attracted more and more new army join, but these are new army will face a lot of challenge.

- Huang Zhijun of our newspaper reporter

Exceed mobile a group of people of same interest to be added again new army. On August 20, 10 thousand benefit amount to manufacturer of domestic consumption electron to announce in Xiamen, will face home market large-scale the M-book that rolls out own brand exceeds portable notebook computer. Product model is PC-81005 exceed portable notebook computer to use Intel ” approach is moved ” (Atom) chip, highest 1.6G advocate frequency, deploy hard disk of 1GB memory, 160GB, and the price is 2990 yuan surprisingly surely.

At the beginning of September, computer of Shang Anda of notebook computer acting factory also explodes piece through to the brand wireless Internet applies domain dilate to promote the plan that has brand product oneself. “This kind of new product will move with patulous MID(Internet equipment) the design is a foundation, increase more powerful communication function. ” wide amount to computer vice president to hold TimLi of presiding and financial officer concurrently to express, wide amount to had rolled out product sample, and undertaking the client checks.

Connection arrives this year in May, the AOC that has LCD market half of country is rolled out first be based on power the ENVISION that contains chip exceeds portable notebook computer; and this year June, with the Hua Qi of MP3 build up patriot and Intel released the whole world jointly equipment of the first mobile Internet (MID) . In exceed mobile domain, a few having borrowinging the east wind that exceeds shift at the manufacturer of PC brim originally, began the trial in PC domain.

　　 Much element facilitating arms expansion

New army enter often, have to allude the support of upriver manufacturer and drive.

It is to ever had had probably in Sha of mobile chip domain feather and the experience that return, intel is in those who exceed mobile domain to take pair of partners seriously more to give aid to. From ability of design of financial capacity, research and development abundant Intel is mobile Internet terminal unprecedentedly to make exclusive platform, build in a large-scale in light of situation, its are determined to cannot be despised absolutely. Current, the whole world had had 25 equipment manufacturer to develop 35 MID that are based on Intel processor.

And do those who exceed mobile product intently power contain unwilling also give the impression of weakness, formed the industrial a group of people of same interest with a very considerable dimensions likewise. Be in power below Cheng Qi, the whole world already had partner of nearly 40 equipment firms, included HP, AOC among them, wait with square, Great Wall.

“According to speculation, it is the exceeded portable notebook computer to cause Intel attention that 10 thousand benefit amount to what once rolled out to be based on AMD chip apparently, just had both sides subsequently negotiate and cooperate. ” 10 thousand benefit amount to a staff member to express to the reporter, intel finds 10 thousand benefit to amount to in numerous manufacturer, believe the result that is shoot at random anything but.

Upriver manufacturer is driven besides, the choice enters field of shift of unfavorable balance of trade is these new army the result that adjusts original product line.

“10 thousand benefit are amounted to can do M-book, be those who be based on two respects accumulate and inheritance: Be a technology firstly accumulate and inheritance; is resource secondly accumulate and inheritance. ” 10 thousand benefit amount to day of president Wu Hui to tell a reporter, will be opposite for years of all kinds research and development of product of small screen liquid crystal and the exploration of production end, already Rangmolida was finished make exceed the technology that each link place need portable notebook computer to accumulate, the screen drive that is like software side, batteries management, and the product structure design of hardware respect, advocate board, craft of mould, surface.

AOC rolls out ENVISION to exceed portable notebook computer, because its have very strong cost to control capacity, because this can reduce each link cost effectively, roll out the product that provides price competition ability extremely below the premise that assures proper profit thereby. In addition, by right of brand monitor already some sale channel undertake spreading money, also be helpful for reducing its channel cost. And MID of China banner sortie, developed oneself on one hand the in digital domain advantage; before this holds Intel in arms again on one hand, seized the opportunity that Internet expands. Yang Xu of president of Intel China division ever expressed, maintain the prototype that patriot MP4 is MID just about, just begin to be contacted with patriot and cooperative MID product.

Nevertheless, marching the backside that exceeds mobile domain, those who hide is new army the ambition with bigger company. Mention 10 thousand benefit are amounted to, the first impression of industry often is DVD manufacturer, and in fact, the group is amounted to in 10 thousand benefit in current industrial structure, the share that DVD place holds still is less than 10% . Wu Hui day tells a reporter, roll out M-BOOK to exceed a of portable computer main reason, hope to be able to make IT industry new know 10 thousand benefit to amount to a brand namely.

AOC also is having the new need that extends business. According to general manager of AOC China division Xu anthology discloses, the company is undertaking a series of running, prepare with enlarging oneself business to appear on the market to tear apart. Current and character, the coronal owns the AOC, brand such as MAYA below nimble banner, but center at video business merely, relatively feeble, this march notebook computer market, it is AOC undoubtedly a series of extending one of movements. And what pile up a product as number is coessential change the arrival that reachs small profit age, rely on the enterprise of digital product name so like Hua Qi, also must to technical content taller product break out of an encirclement, be washed out extremely likely by the market otherwise.

　　 “New army ” be faced with ” 3 bank “

Although new army people confidence is dye-in-the-wood, but enter new industry, rolling out the new product, way that makes new brand is not plain sailing however. The new show that new entrant hard to avoid can resemble a playground going up is same, dash against ” Xin Xiuqiang ” .

Analytic personage thinks, super- shift is new army the first challenge comes from a brand famous degree. It is with AOC exemple, AOC is not abounded in the experience of PC industry, notebook computer to AOC character is a kind of brand-new product line, earlier operation won’t resemble video business in that way handy. Although ENVISION regards monitor brand as existence old, but it is a brand-new notebook computer brand however, famous spend and the user is approbated degree rise urgently.

The 2nd challenge comes from channel to groom. Firm of continue to use is original although sale channel is convenient, but as a result of notebook computer the sale has its specialty, need bisect sells business, salesperson to undertake relevant groom. Groom the sale of computer of mobile to exceeding notebook has the effect to be affected directly.

Analytic personage points out at the same time, after service also is a not small bank. To new the product that enters the market, the stand or fall of after service has conclusive effect to the development foreground of the product. After service and sale are collateral, spreading money while must be after service layout, this needs to increase system of notebook computer after service and staff apparently.

“In view of enter a manufacturer newly to hold to advocate strategy of battalion business steady and manner, these manufacturers march notebook computer market should belong to property trying water. ” a personage inside course of study tells a reporter, the development foreground that exceeds mobile business depends on the expression that the product enters city initial stage. If market reaction is favorable, enter a manufacturer newly to will increase investment, strive for do if big; is unsuccessful, the manufacturer can choose contractive battle line probably, reduce resources investment.

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Written by ITTech · Filed Under Instant Technology