Edition of pilfer of blue smooth be put into trouble and price element restrict market of difficult prize China

August 10, 2008

　Market of China of blue smooth difficult prize

Although open beautiful day market in the round, but pilfer edition and price element develop fetters and handcuffs into home

Beijing reports Li Zhuang of our newspaper reporter

Recently, the blue smooth CD of the dominant below Suo Ni, pine association (Blu-ray Disc Association) announced sale status of product of newest La Guang: Before this year 6 months, american consumer cost 194 million dollar on blue smooth disc, than 2007 the sum of blue light of the corresponding period and HD-DVD grew 350% . This year in Feburary, after HD-DVD exits competition, blue smooth disc was in Japan, Europe and United States to experience the blowout of demand.

Company of entertainment of movie of Suo Ni family (deputy total Tim Meade points out SPHE) Asia-Pacific area accordingly, the sales volume of disc of global blue light and DVD climbed a peak 2010 than will be in, and 2011 will probable surmount DVD in the round.

What answer relatively with this is, platform trades on the net Chinese net also begins outstanding Yamaxun sell La Guang disc, first blue smooth disc will arrive on August 10, book the price to be 175 yuan. Is this adumbrative is intent of blue smooth firm duplicate experience of beautiful day success?

　 Difference of inside and outside

Current, in market of beautiful day Europe, blue smooth product is experiencing blowout period.

Data shows, sale of disc of global blue light holds the proportion of integral market sale, arrive from the 9% growth by 2007 20% current, predict in this year end this one word still will be added to 25% . Additional, the sales volume of machine of blue smooth dish also grows 15% to control from 2007 year 7%-10% . With photograph of the corresponding period was compared last year, the sales volume of the United States and machine of dish of European market blue light grew 4 respectively times with 6 times, before the United States 5 months, PS3 sales volume is 1.2 million. In Japanese market, machine of blue photoetching collection occupies whole DVD to engrave the scale of collection machine, from the beginning of the year 12% rise quickly 50.8% .

Up to now, 650 blue smooth film were distributed in North America market, having 122 among them is SPHE is issued; Asian market distributed 130 blue smooth film, SPHE issued 84.

Machine of blue smooth dish is in beautiful day Europe to repeat DVD to replace the history of VCD. “Actually, machine of blue smooth dish replaces the condition of DVD to had been had, this process because Hollywood piece of business join, quickening. ” Suo Ni’s personage says, la Guang had obtained a business of Hollywood of 80% to support.

But differ with beautiful day Europe, la Guang nots throw the troops into battle however in Chinese market. Suo Ni has been spread in China storefront of many 370 core, but these terminal still are stimulative consumer experience, sale of and rather than.

A personage inside the industry expresses to the reporter, our country did not execute strict copyright protection, the content business of Hollywood people the track of an overturned cart that fears to weigh edition of skip DVD pilfer, include absoluteness network download. This is the as biggest as beautiful day Europe difference. Additional, price element also is the difficult problem that blue smooth product popularizes, the blue smooth disc that preparation appears on the market exceeds the price of disc of beautiful edition La Guang even.

According to reporter understanding, current, the DVD of vanward La Guang that home sells broadcasts machine BDP-LX-70, price is as high as 13980 yuan, sales volume is very limited. The country is beautiful the BDP-S300/BM of machine of Suo Ni dish that making work, the price is 4890 yuan. Since July, this model dish machine begins with Suo Ni color television of flat of series of 46 inches of X300 binds sales promotion, make dish opportunity real price fall is 1000 multivariate, dish machine sales volume presents constant growth.

All alone the personage of the Buddhist nun admits, forming a large number of content, form a complete set serves follow-up, after consumer acknowledge spends promotion, just be fast all-pervading moment. “Blue smooth disc just enters country, after selling period of time, should have further action. ” he says.