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Easy PC of China large stake swings acting labour to specialize in have a brand oneself

September 18, 2008

Sun Yanbiao

The China large computer that last year the bottom swings acting industry Wu (2357.TW) , go faster more on the way that has a brand oneself.

China large computer had rolled out first feeling screen recently smartphone P552w, predict the fourth quarter is pushed in the round to the market. This have 3D to feel interfacial smartphone, the exterior and grand the Touch that amounts to computer is a little similar. Compare the tremendous innovation of easy PC, hua Shuo is in the tide of politic follow closely of mobile phone domain.

“Should get used to the market only, hua Shuo can be done. ” business of China of China large computer group Wang Jun’s person says vise general manager. Presiding apparitor Shen Zhenlai is in computer of large of China of the beginning of the year this year outstanding achievement specification pointed out on the meeting 2007, china large jotter will challenge the growing rate of 63% this year, the plan ascends to 2013 before the body 3 strong, at present Hua Shuo is located in the 5th.

Brian Ma points out IDC researcher, before the easy PC that China large computer popularizes energetically this year just may be based on mobile Internet to come transfer product, it is a brief tide only. Blocking Er article · to fizzle out with institute analyst greatly is to point out more, easy PC is tremendous innovation of PC industry, but its successful may not is had but durative. It is 10% ～ only because of the wool interest rate of easy PC 15% , as HP and DELL enter, space of embellish of its gross profit will be compressed further, may erode gain ability of Hua Shuo; And the flourishing of easy PC is sold, pound the sales volume of jotter of China large tradition possibly still.

　　 The easy PC of rapid growth

“Quarterly reports shows, income of easy PC business is growing quickly. ” Wang Jun’s person is right ” daily of the first finance and economics ” express, alleged one kind easy PC can pound company traditional business and the view that affect gain ability is industry only guesses.

Wang Jun’s person points out, if have impact, also be market of traditional jotter of whole world of influence of Hua Shuo easy PC, hua Shuo sells 50 easy PC more, and sold 5 traditional jotter less.

And China large computer 2008 the view that also confirmed Wang Jun’s person it seems that with the outstanding achievement of the 2nd quarter first quarter. This year first quarter, income of China large computer money of 63 billion yuan of new station, compare currency of 48.5 billion yuan of of the corresponding period new stations rose 30% last year, among them 10% what easy PC holds gross earnings, jotter is occupied than 48% ; The 2nd quarter, income of China large computer money of 58.1 billion yuan of new station, compare currency of 48 billion yuan of of the corresponding period new stations rose 21% last year, among them easy PC is occupied 18% , jotter is occupied 45% .

Up to by August, income of China large computer money of 169 billion yuan of new station, compare currency of 133.6 billion yuan of of the corresponding period new stations rose 27% last year.

Shen Zhenlai expresses to media before this, although did not finish easy PC 200 first half of the year 10 thousand established shipment goal, but second half of the year 3.3 million sales volume is absolute unchallenged. Because, the telegraphic operation business such as Europe, Japan already all agreed to bind easy PC sale.

Wang Jun’s person discloses, because mobile Internet period is forthcoming, hua Shuo can increase the operation business of strength and whole world to cooperate, include to roll out the jotter product of chip of embedded 3G communication. Manager of department of big client of mainland of China large computer expresses, hua Shuo is increasing the share that cooperates with mainland operation business hard, but still do not have specific sale target at present.

　　 3G opportunity

Reach way of product research and development from investment of research and development probably more the intent that sees Hua Shuo computer can intuitionisticly.

The money newspaper last year shows Hua Shuo computer, the investment of research and development of China large computer was money of 6.717 billion yuan of new station 2007 () of about 208 million dollar, main research and development of Hua Shuo is the easy PC that direction is much money norms, easy 2008 smartphone of series desktop PC, 3.5G, hand-held confuses you 9 kinds of products such as product of network of broadband of computer, WIMAX.

China large computer expresses, the company already became 100% brands company, digital family and recreational media center will be another arena of Hua Shuo. At present Hua Shuo electron of computer of 4C(of positive research and development, communication, consumption, car uses an electron) shirt-sleeve product. Because, future is the times of office of digital family, number and digital individual.

The smartphone has rolled out screen of feeling of money of Hua Shuo head now, 10.2 inches notebook computer also will offer money this month, and easy PC-S101(of China large high-quality goods is face plate of 10 inches of class likewise) also will be in this month face city. Hua Shuo high level emphasizes, easy PC is not jotter product, the company has been course of study of two important matters group the market that provides mutual growing competition.

“Because of the price different, hua Shuoxi hopes to hold the market business chance with complementary product. ” a middle-level of manufacturer of mainland notebook computer points out, but jotter market price war is growing in intensity at present, hua Shuo’s two tactics is politic whether still get observation successfully.

Compare the discretion of mainland jotter manufacturer, the flourishing of Hua Shuo easy PC is sold let manufacturer of mobile phone of a lot of mainlands see new business chance, 10 thousand benefit are amounted to and climate is amounted to wait for mobile phone manufacturer to had been rolled out, perhaps grinding hair is similar the small-sized jotter product of easy PC.

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Written by ITTech · Filed Under Instant Technology