Dollar of Microsoft ten million asks comedic star to pat advertisement to cite dispute
September 13, 2008
Time of Beijing of dispatch of sina science and technology on September 5 message, according to foreign media coverage, microsoft was rolled out today by Bill Gates (Bill Gates) and comedy star the Song Dynasty of outstanding luck · flies (Jerry Seinfeld) couplet sleeves a lucky Vista advertisement. It is reported, microsoft opens up in all endowment 300 million dollar is begun ” Windows is not camp (Windows Not Walls) ” advertisement propaganda, and the pay that Song Fei will take 10 million dollar.
Does Microsoft invest to begin advertisement propaganda to be worth after all gigantic not worth? Each just commend differ, it is to come from viewpoint of either of positive and negative below.
Turn over square: This is a kind of waste that displays style
American website keeps a hand Marshall Kekepatelike (Marshall Kirkpatrick) : The market thinks generally, “Windows is not camp ” advertisement propaganda is Microsoft is aimed at what the apple rolls out ” Mac Guy/Windows Guy ” first degrees of response of series propaganda. In the advertisement that responds to an apple, microsoft sings paean for his product to the utmost, but what deliver at the same time is the obscure cramped information with a few insignificant fine long hair only.
Square: This is interesting the brand propaganda with effective
American website writes Rhys of admire of hand Sara · (Sarah Perez) : Worry of devoid innovation advertising suffers all the time since Microsoft is long-term, accordingly, see they are in now a few changes of this respect, the feeling is first-rate. Making what person is, this advertisement is not direct assault ” Mac Vs. PC ” advertisement. Although those Mac advertisement normally absorbing also, but the sense that gives a person is a bit feigned, your Mac user feels disgusted, and the user can not generate allergy sentiment to this one advertisement of Microsoft. The user sees Gates takes ad very hard, admire his acting harder. (Learn a peak)
Relevant report:
Microsoft is new conduct propaganda of round of Vista starts Gates personally go into battle
Exclusive: Microsoft sends Gates off to commemorate video
Tags: asks, dollar, Microsoft, million, tenAdvertisement
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