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Commercial weekly publication: Windows Mobile needs market of masses of press close to

March 20, 2008

Beijing time on March 19 ” commercial weekly publication ” the article points out, malic IPhone brought enormous pressure to Microsoft, microsoft must raise WindowsMobile to be opposite hard the appeal of public marketplace.

Suffer malic company effect, microsoft also begins to redouble one’s efforts the ground makes up to to mobile phone consumer. Although Microsoft is long-term since widen in effort all the time the user limits of WindowsMobile, but of operating system of this mobile phone want with householder or the commercial user that those need to browse form of file, electron and email with the mobile phone.

The apple was rolled out in June 2007 opposite more press close to is common the IPhone of consumer. ScottHorn of general manager of business of Microsoft mobile communication says: “We are in all the time forward this direction tries hard, but we feel to should take more active and active action now. ” but he did not disclose a firm next act. 2007, windowsMobile glides from 30 ％ in the portion of American smartphone market 28 ％ . Say according to IDC firm researcher, this basically is the influence be caused by because of IPhone, the operating system that uses because of latter is OSX operating system of the apple.

Although WindowsMobile was in 2007,the portion of global market grows somewhat, sale also broke up one time to achieve 11 million almost. But the apple also achieved great progress, it is in the time that is less than half an year work off 4 million IPhone. The director RichardDoherty of advisory firm EnvisioneeringGroup says: “The apple is in pay close attention to degree to be in than Microsoft into what get in before 6 months of market of proceed with machine the first time the first time the attention rate that gets in before 5 years when enter mobile phone market is even high. “The apple is in pay close attention to degree to be in than Microsoft into what get in before 6 months of market of proceed with machine the first time the first time the attention rate that gets in before 5 years when enter mobile phone market is even high..

　　 Concentration is browsed in shift on

Be opposite to raise WindowsMobile the appeal of ordinary people consumer, microsoft plans to improve its network to browse a function. Microsoft announced on March 17, it already accredit Adobe FlashLite, make WindowsMobile user OK browse certain the website that contains animation is like electronic business affairs and video game website to wait. Microsoft returns accredit another Adobe software, use door people can browse email accessory easily, and it still is developing Silverlight of a mobile edition, in order to improve the outward appearance of mobile website.

Analysts guess, microsoft is developing a completely mobile browser, the mobile phone that allows moving WindowsMobile system can become with IPhone just the same. Microsoft bought a newly established company that the name is Danger Feburary, latter has developed network of a mobile HTML browser and apply to a company group the application software of net and instant communication. Horn says: “We want to provide a kind of great mobile experience that browse for the user absolutely. “We want to provide a kind of great mobile experience that browse for the user absolutely..

The effort of Microsoft is confined to browser domain by no means. It also becomes a few more friendly in the exterior that allows whole system hard at the same time. The analyst GregDeMichillie of advisory firm DirectionsonMicrosoft says: “Microsoft does not want to roll out a product that attracts customer only merely. WindowsMobile present circumstance is Windows superabundant, and Mobile is insufficient. It is inflexible and depressing that its operate an interface. Want to finish a job, the user must execute much pace operation. Microsoft must try to let WindowsMobile turn a kind of better final user into the experience. ” now, had begun to appear in product of certain mobile telephone a few noveller, modern WindowsMobile designs and function, the new fund of the Palm company that the Shadow that includes T-Mobile company and Wo Dafeng provide Treo500v smartphone all is such.

　　 “Happy element “

If Microsoft can buy Yahoo successfully, be sure to drive the course that wireless business customer changes greatly. Microsoft can try to serve the search of Yahoo, email and other network conformity to arrive on WindowsMobile platform for certain. 600 million user will use the whole world Yahoo measures the OneSearch of search application software with custom-built body for the mobile phone only, and it is at the beginning of 2007 when, the user amount of OneSearch has trifling only 6 million person. Manage a layer change blood to make possibly also WindowsMobile coruscate new student, andyLees replaced Pieter Knook to take up the post of this branch director Feburary.

Microsoft won’t be hesitant wander. This year, the apple will popularize IPhone to the whole world more countries, increase the sales volume of all sorts of application software significantly. The apple released software of tool of business of a development on March 6, such tripartite develops business to be able to be IPhone more easily to write application software. The wind that offers 100 million dollar as Kleiner PerkinsCaufield&Byers casts fund to aid financially newly established company to develop application software for IPhone and IPod, IPhone overtakes WindowsMobile is the problem on time only. Current, the application software on WindowsMobile platform has many 18 thousand. Doherty says, the stock that perhaps can develop business in order to buy more shift comes to Microsoft response. Microsoft has invested share a lot of development business for instance Zumobi.

The apple can aim at the enterprise user market that Microsoft dominates likewise. The apple will release the software that contains the function such as calendar and email very quickly, those functions are very main to enterprise user. The analyst KenDulaney of Gartner company says: “The competition between the OSX system of WindowsMobile and IPhone will be more intense. People will see the product of these two kinds of different systems at the same time in the shop, but of IPhone want easily with the gender opposite a few taller. When use IPhone, the user feels happy by the metropolis when moving key-press in every time. The user feels happy by the metropolis when moving key-press in every time..

If Microsoft also can develop similar function, the user of Windows Mobile can enjoy same joy very quickly.

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Written by ITTech · Filed Under IT Magazine