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Commercial weekly publication: “On the weekend network ” upsurge comes

May 30, 2008

Guide language: ” commercial weekly publication ” the website publishs analytic article to say today, when wireless network appears, the reaction of people often is ” have a network only ” : No matter use computer or smartphone to get online, online behavior is not had different, but fact if it is so?

Wear Wei Weikaoweisiji (David Witkowski) not so think. Regard Silicon Valley as the tall canal of a poineering company, the issue that Weikaoweisiji uses what online place of mobile phone and computer does is very different. He says, get online in the office ” I cannot leave Gu Ge almost ” , but when should going out to travel or get online with blackberry mobile phone on the weekend, have a fever as spare radio he friendly, can spend a large number of time in classification information website Craigslist searchs buyable component, perhaps watch weather forecast and airliner news.

This is so called ” on the weekend network ” : People passes time of mobile equipment online fritter away, the website of the visit and working hours are disparate. “Major desktop discharge of Gu Ge comes from weekday. ” branch of cereal song shift is in charge of forces Te Wadeer (Matt Waddell) says: “But go up in the mobile phone, the situation is completely opposite. ” study company M:M according to the marketThe statistic of Etrics, online discharge of American mobile phone grew 89% considerably last year, mobile phone page browsed a quantity to jump 127% . The mobile phone that these data basically are rolled out by operation business gets online of the smartphone such as formula and IPhone drive.

　　 Saturday height

Although PC gets online to still hold the mainstream, but M:MThe data of Etrics shows, machine of while you’re at it gets online and character, a lot of discharge are centered on the weekend. M:MEtrics makes clear in the data that collected March, every arrive Saturday, online number of American mobile phone reached the peak of 4.17 million, all grew 8% than Zhou Wuping, increased than busy Zhouyi 4% .

User of mobile phone of most United States and Weikaoweisiji are same, the website such as Craigslist can be visited on the weekend. In March, the time that user of American mobile phone keeps in Craigslist exceeded an any websites, “Besides us, very rare website does this locality inherently to turn information namely. ” · of Craigslist CEO Jim Bakemasite (Jim Buckmaster) explanation says.

According to M:MThe data of Etrics and ComScore, EBay is retention period of mobile phone user the 2nd long website, but list only in PC user the 8th. The data of Nielsen Mobile shows, weather channel (Weather Channel) is visit of mobile phone user measures the 4th big website, but Alexa data shows, the PC user of weather channel visits a quantity to be in complete beauty to discharge the 26th only. Nielsen data shows, mapQuest of website of the map below AOL banner is quantity of visit of mobile phone user the 8th big website, but according to Alexa statistic, its PC user visits a quantity to discharge the 35th only.

　　 Private chamberlain

In a week, american likes to use Gu Ge and Yahoo search in working hours, rich customer is kept on MySpace and Facebook. ComScore data shows, PC user visits a quantity to grow the fastest website category is medicine, food, cosmetic and to apply for a job respectively; And arrived on the weekend, american likes to look for some of Le Zi with the smartphone, mobile phone user visits a quantity to grow the fastest category is weather, recreation, game and music respectively.

Future a few months, “On the weekend network ” will attract more users. Nuojiya, Motolora and RIM will be rolled out as scheduled this year inside the new fund mobile phone of buy browser, apple also hopeful rolls out the 3G edition IPhone with download rapidder rate in second half of the year.

Mobile operation business also signs an agreement with a few websites, raise the convenience sex that the user gets online. For example, british operation business ” 3 England ” can make smartphone user free log onto EBay, but visit other website still requires collection cost. EBay is in charge of Makesi Manjini (Max Mancini) says: “We see business is in more and more operation to try hard toward this direction. “We see business is in more and more operation to try hard toward this direction..

The convenience sex that gets online to raise a mobile phone, microsoft is going to speech function conformity in the application of the many sided such as mobile phone search, calendar, “Resembled deploying private chamberlain to the user same. ” Microsoft shift serves vice president Brian Abaijiasite (Brian Arbogast) says.

　　 User of pan mobile phone

Future, the difference that mobile phone and PC get online will expand further. EBay is using camera of the buy inside the mobile phone and the new way that locate the service undertakes shopping one kind in the experiment. The netizen can use a mobile phone to take a form yard of next commodity in traditional store, the same goods that goes up through mobile phone and EBay next undertakes the price is compared. What mobile technology is regarded as PC network at first is outspread, dan Manji Buddhist nun thinks, now ” organic meeting develops a few distinctive application ” .

The businessman also begins to notice the user gets online in mobile phone and PC the difference of customarily. Juniper Research of market research company publishs a report to say recently, to 2011, the coupon that shopkeeper sends through the mobile phone will amount to 30 million, predicting discount total value reachs 7 billion dollar.

In addition, the businessman of partial area still can use GPS technology, send a coupon to the user of specific area or sales promotion information. Association of American mobile sale (the Bell of Michael Er · of Mobile Marketing Assn) says: “We believe, consumer is online fall to buy a decision than be being made more easily when the mobile phone gets online. Consumer is online fall to buy a decision than be being made more easily when the mobile phone gets online..

Gu Ge overcomes · Schmidt in CEO dust (Eric Schmidt) also expressed similar point of view, he thinks ” the commercial foreground of mobile phone network will exceed PC network. ” nevertheless, gu Ge is faced with a large number of eye covetously, be about to share from mobile phone market the competitor of a cup of a thick soup, facebook shift is in charge of Jiede Sikuimoer (Jed Stremel) alleges: “I think, facebook becomes a mobile phone to get online likely the biggest website. ” (Xiao En)

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Written by ITTech · Filed Under IT Magazine