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Commercial weekly publication: Beautiful national calamity of Nuojiya is inscribed

April 26, 2008

Guide language: ” commercial weekly publication ” published analytic article to say on April 25, after American market encounters slippery iron Lu, nuojiya begins to listen attentively to client demand, in order to be in the United States bring the dying back to life.

　　 Be rebuffed of United States of mobile phone old

Regard global mobile phone as the big boss of the market, nuojiya keeps on retreating however in American market. The market studies the data of company Strategy Analytics shows, although effort is old, this company is in the market share of North America market, already from two years before 20% drop to only 7% . On April 17, nuojiya is released money signs up for first quarter, its drop in the mobile phone sales volume of North America 46% , it is 2.6 million only.

Nuojiya’s biggest question comes from the individual current situation of American market. The United States uses CDMA to make type, and the special skill that this is SamSung of business of production of Korea mobile phone and LG. In addition, AT&T of the United States’ biggest business of two mobile operation and Verizon are right of the forestall degree of the market deep, so that the mobile phone produces business to cooperate with its only, ability hopeful is successful. And long-term since, conceit and like wishing to resemble its thirsty competitor with the Nuojiya with self-reliant innovation, of business of operation of United States of lie down under order about. “Nuojiya suffers in American market slippery iron Lu, they already paid price to do not succumb. ” the industry of NPD of market analysis company analyses a director collect Si Lubin (Ross Rubin) says.

　　 Put down air of arrogance

Annals turns round Nuojiyali adverse situation, lu Yisen of · of mark of controller of its North America (Mark Louison) admits, the company is in what the whole world executes not to decide the customary practice that makes a mobile telephone for operation business only, the wall was touched in the United States. This company is changing strategy, with American operation business machine of joint development novice, among them a measure sends 300 development personnel each to AT&T and Verizon namely. In addition, nuojiya is returned from Dalasi headquarters sends a salesperson to work to the headquarters seat of each big operation business, increased to develop the funds of research and development of the mobile phone in the light of American market at the same time. “We are American market new position. ” Lu Yisen says.

Brand expert thinks, comply with local culture to will bring new challenge. If cater to the demand of American operation business overly, nuojiya obtains successful element in other market — take the height of innovation, design and engineering seriously — will be weakened. “Some companies are good at listening attentively to client opinion, some are dedicated the thing that has done oneself. ” judge Nuojiya for the most valuable the whole world the Ye of CEO of Interbrand company whole world of 10 old brands Si Fulanpudu (Jez Frampton) says, “Nuojiya is more it is latter. “Nuojiya is more it is latter..

Now, nuojiya the mobile phone sees sign almost hard in American market. The retailing shop of Verizon does not have a Nuojiya mobile phone, and AT&T sells a few model with not much amount to only. Two companies are fond of more market bright and fashionable mobile phone, the blackberry Curve of the IPhone that is like an apple and RIM. because of such, sweep the Nuojiya of the world in other market, the Motolora place that is mixed to be immersed in deficit plight by SamSung, LG however in North America is beaten.

Nuojiyaxi hopes to be occupied in American market position, last year, this company is mixed first AT&T joint development an as similar as Motolora RAZR, model is the ultrathin renovate mobile phone of 6555. According to the requirement of AT&T, nuojiya will ” one key is connected ” key-press moves mobile phone upside, make an operation more convenient. “They already were made hard, this never has had before. " AT&T speech forces Ke Xigeer (Mark Siege) says. Inside prospective wh what month, nuojiya will roll out much money to spend the mobile phone with custom-built body for American user, include two to be the CDMA mobile phone with custom-built Verizon.

　　 Make famous degree

Nuojiya is in do his utmost to establish good relationship with American operation business while, also rise hard those who be in place is famous degree. This company in machine of fir of the name of a river in Shaanxi and Henan provinces the theater sponsorred Nuojiya ” American God ” big ending, will roll out music to download a service, contend for relative superiority or inferiority with malic ITunes. On April 24, nuojiya is in new York and director Sipake Lee (Spike Lee) rolls out a gregarious website together.

Nevertheless, nuojiya still must contend for an user from inside powerful adversary hand. Strategy Analytics analyst Neal Maisidu (Neil Mawston) says: “Nuojiyaru should be in the United States really if really market bring the dying back to life, get on the flower a few years of time at least. Get on the flower a few years of time at least..

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Written by ITTech · Filed Under IT Magazine