Cereal song Yahoo discloses partial collaboration detail
August 23, 2008
Time of Beijing of dispatch of sina science and technology on August 9 message, according to foreign media coverage, gu Ge and Yahoo Zhou Wu announced the cooperative content that both sides is searching advertisement field, but evasive the detail of financial clause and other collaboration.
Referring American card inspect to meet (in the file of SEC) , two companies announced the content that cooperative concern involves in bilateral agreement infrequently, but to such as the finance affairs such as type of cent set prescription is arranged still closely guard a secret.
The company of Internet industry keeps his mouth shut to this kind of financial clause normally, for with other client superabundant land takes when argy-bargy.
The person that criticize thinks, of Gu Ge and Yahoo this trades the competition that endangered search ad industry concerns. Congress leader also held a hearing, the collaboration that surveys two companies will arise why to be planted to Internet market influence. Bilateral agreement covered the United States and Canadian market, but do not involve other area.
Bilateral competitor, be like Microsoft, say Gu Ge already dominated the search advertisement market of 70% , through with Yahoo trade, gu Ge will dominate this market 9 into above portion. Gu Ge and Yahoo high level are refuted say, in other sphere they will still hold intense competition.
To save its advertising Wu touchs those who hold off Microsoft aggressive to buy pressure, this year in June, yahoo and song of cereal of overlord of search of total net sth resembling a net reached cooperative agreement.
According to this agreement, after waiting to superintend an approval, yahoo will search the ad that shows Gu Ge is offerred in the system in its. Yahoo is provider of service of the 2nd big search.
Gu Ge and Yahoo try to describe their cooperation the agreement that is not exclusiveness into a kind. Yahoo can sell through Gu Ge its search the advertisement by the result partly, this can make Yahoo dedicated at other the business field that has an advantage more.
But in light of the text version that the basis announces, this agreement is in alleged ” other business opportunity ” the respect is worn Chinese ink is quite much, and share to bilateral data will cause to the privacy of Yahoo user why to plant influence respect however the word was not carried.
Besides before besides the concerns instant communication software collaboration detail that has disclosed, both sides announced an agreement in ” other business ” the part is other 5 4 medium content.
Yahoo already expressed, it expects to be in the agreement is formal after become effective inside the first year, can increase the 250 million cash flow to 450 million dollar newly.
The agreement content that the speech average per capita of Gu Ge and Yahoo did not announce newly publishs any comments. (Xie Xi)
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Tags: cereal, collaboration, detail, discloses, partial, Song, YahooAdvertisement
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