Brand of second line of competition of dimensions of regression of air conditioning brand will bear pressure
October 12, 2008
Sales volume of home of 2008 refrigerant year appears 10% negative growth of the left and right sides, industrial inventory adds channel inventory to exceed 15 million. Face all these, almost everybody is a bit depress and be at a loss. But the 2009 refrigerant year of lively begin still greet fetch extremely busy season of National Day golden week, people was forgotten it seems that old cold year of left shadow. The expert points out, air conditioning manufacturer attracts dealer purely no longer make a money ahead of schedule, high concentration spends the air conditioning course of study below to return to the essence that white report dimensions competes increasingly. White report itself is different from the product such as color television, it is compared finally those who go all out is cost, air conditioning is not exceptional also, this also is the expression of mature market.
Old brand advantage dash forward show
The monitoring data of national information center shows, brand of air conditioning of 2008 refrigerant year is washed out 18 again, remain 34 only. Among them: Have quite competition ability (the brand that sale owns 1%) of rate prep above reduces 18 by 25; 2008 refrigerant before 3 brand has year of seniority rate the sum is as high as 50.28% .
This one result and each home appliance appear on the market the half annual report that the company publishs is having the place that happen to have the same view. When the course of study of air conditioning of 2008 refrigerant year that glides for domestic sales volume in people clutchs wrist to heave a sigh, sea Er, beautiful, division force handed over beautiful gain etc for industry however. Growth of beautiful profit of electric equipment net is achieved 34% , growth of profit of net of Qingdao sea Er is achieved 65% , profit of net of division power electric equipment grows more than 100% .
3 person mentioned diversity to manage mainly when analytic profit is formed, the principal port of the investment of new product new technology and industrial catenary be well versed in. Jiang Feng of secretary-general of association of Chinese home appliance expresses to the reporter for this, old brand of report has formed Chinese home stronger fighting risk ability. Jiang Feng was mentioned mainly ” old brand ” concept, this also accumulate containing ” dimensions ” meaning. Li Jixiang of assistant president of company of research of market of Beijing Zhong Yikang times is accepting ” Chinese electron signs up for ” the reporter interviews Shi Zeming to express truly: “Color television industry is technical guiding model industry, and the industry of white home appliance that is a delegate with air conditioning is cost guiding model industry. ” dimensions is having very immediate effect undoubtedly to cost of booth thin air conditioning.
Cai Ying of section chief of department of market of national information center is being accepted ” Chinese electron signs up for ” when the reporter is interviewed, think, air conditioning brand is centered so, because the brand of seniority front row was adopted,be expand produce can, rise to be tasted newly put in the method such as frequency and amount, magnified further brand advantage. Expand among them produce can action is more apparent, according to the statistic of net of China business affairs, the crop of force of pattern of 2008 refrigerant year achieved 17 million, beautiful crop achieved 15 million.
Can effect upgrades aggravate dimensions competes
Can see, return at present active in the market air conditioning brand is not had be absent have on dimensions assure, at the same time they also are enlarging their dimensions to the utmost. Most clear case is, aokesi leaves again and again since 2008 border break ground, build a plant in and other places of Tianjin, Sichuan early or late, newest the plan that disclose is, to 2011, ao Kesi will own 6 part in home area of large industry garden, air conditioning is produced can increase to 10 million above.
The conformity of sea letter and division dragon makes its produced sales volume to have increase, 2008 refrigerant year crop achieved 3 million; Mark is high state exit is inside the industry for a time row first place, this also enlarged its dimensions crop undoubtedly. In the country sale in domestic market measures less Ge Lanshi air conditioning, also be to depend on giant exit to finish its drive cost to spread out by dimensions thin, navy of Lv of vise general manager of company of sale of case orchid be an official expresses to the reporter, new refrigerant export target locks up year of air conditioning to be in 4 million surely.
Cheng Fei of general manager of department of career of air conditioning of Su Ning electric equipment calculated such brushstroke Zhang for the reporter: “Enterprise of an air conditioning if sales volume of a year can have 1 million, its time passes very comfortably. You think, if average unit price is 2000 yuan / stage, 1 million sale is 2 billion yuan. ” why is this namely below the circumstance with so adverse industry, the company that has certain dimensions returns so can active consideration.
Cheng Fei thinks, the brand pattern of market of air conditioning of China of 2009 refrigerant year won’t have big change, but taller and taller big environment is spent to fall in concentration, the competition between air conditioning brand will more and more reflect in cost go up than going all out, this also is a kind of expression that returns to essence of white cable competition. His viewpoint and Li Jixiang be exactly the same.
He is analysed further, one, second line brand and 3, photograph of 4 lines brand is compared, can have definite brand advantage, may bring about price advantage. Depend on brand beauty beautifully for instance praise spend the product that can make its same to compare 3, the product price tower above of 4 lines brand is controlled 1000 yuan, but between brand of a gleam of and second line brand, this kind of advantage is not clear. At present brand height is centered, after market severe test, the brand that remain has certain market public praise, the possibility that wants to rely on a brand to pull open the price is very little, so mainstream brand wants to score more gain, can rely on larger and larger scale to spread out only thin cost. Cheng Feijiang moves this kind of trend will more and more apparent.
2009 refrigerant year another internal cause that reflects a situation of competition of this kind of dimensions is, calm fast can of effect standard upgrade. Well-known, efficient product fails to gain ground tardy, a main reason is cost too tall. But of GB upgrade can press manufacturer accepts high cost, on one hand GB made what production and marketing of high-energy effect product measures increase, spread out thereby thin cost, help price of product of small high-energy effect; The result that brings each air conditioning the brand on the other hand is, the brand with large scale will hold larger dominant position.
The personage inside course of study thinks generally, new cold the price war unavoidable of year of air conditioning domain, what this is as high as 30% from National Day golden week is tremendous fall had seen symptom of a trend, the strength returning a dot that increases pair of agency from manufacturer of each air conditioning at the same time also but peek one spot. Price war will be the direct expression of initial stage of competition of air conditioning dimensions.
Cai Ying says: “2009 refrigerant year of premise that exists in more not certain factor below, before 2008 refrigerant year 20 brands can face existent choice again. ” prop up without dimensions 2, the pressure that 3 lines brand faces will grow day and day.
Frequency conversion won’t change integral structure
The brisk performance of mainstream brand is concerned besides the good management outstanding achievement with oneself besides, still be held in both hands to concern by market heat gradually with product of frequency conversion air conditioning. “Frequency conversion ” had become open of air conditioning manufacturer new cold year ” a brick picked up to knock on the door and thrown away when it has served its purpose-a stepping-stone to success ” . Of the beauty that is on the hedge to frequency conversion air conditioning all along, division force, demonstrated the determination of frequency conversion in succession. Beautiful with one action rolls out the product of frequency conversion air conditioning of 5 old series, should rescript structure of market of frequency conversion air conditioning; Division force criterion banner brightly is hit ” expert of dc frequency conversion ” catchword. And occupy territory of frequency conversion air conditioning all the time ” the old ” positional sea believes air conditioning, it is to borrow machine advocate more oneself are in the technical actual strength of domain of frequency conversion air conditioning.
A matter that frequency conversion air conditioning is pursued to hold in both hands by manufacturer is, country of frequency conversion air conditioning can effect standard was carried out formally on September 1, frequency conversion air conditioning had his capacity eventually, decide at the same time fast can effect upgrades allow frequency conversion air conditioning and calm between fast air conditioning cost gap also no longer so great disparity. Same, new cold the competition of domain of year of frequency conversion air conditioning also can rely on dimensions, had expressed beautifully to want to help the price of air conditioning of low frequency conversion, total sales volume of frequency conversion air conditioning will amount to 1 million.
The personage inside course of study’s unanimous point of view is, new cold the market will greet year of frequency conversion air conditioning quickness to the limit of one’s capacity period. Cheng Fei expresses, the sales volume of air conditioning of the frequency conversion between gold cycle had shown National Day to rise apparently, the scale that sells portion to occupy integral air conditioning arrives by original 7% promotion 10% . Cheng Fei says: “Do not look down upon this growth of 3% , was to grow 40% almost to itself of frequency conversion air conditioning! Was to grow 40% almost to itself of frequency conversion air conditioning!!
Frequency conversion air conditioning can bring a few changes to market of Chinese air conditioning really, it makes bandit of benefit of foreign capital brand shallow. As we have learned, day stands, big gold the product that waits for sale of day endowment brand is frequency conversion air conditioning entirely, below the pine, electric machinery of 3 water chestnut waiting for day endowment brand also is frequency conversion air conditioning takes the main aspect likewise, so, once market of air conditioning of Chinese frequency conversion is obtained,grow considerably, so these the sales volume of day endowment brand also is met for certain ” when the river rises the boat goes up too ” .
Cheng Fei also admits, the prosperity of market of frequency conversion air conditioning has the market that balances brand of a few air conditioning rate, because of,foreign capital brand also is met this benefit. But this one change won’t change structure of brand of integral air conditioning, after all the quantity of foreign capital is very few also, calculate foreign capital to have the promotion of 30% , their quantity also has ten only increase. The sea believes Shi Yongchang of division dragon vice-president to emphasize more: “Frequency conversion is not foreign capital opportunity. ” he expresses, air conditioning from calm fast the opportunity that upgrades to frequency conversion is already mature, the sea believes division dragon to popularize what devote oneself to frequency conversion air conditioning in the round. Foreign capital brand needs the price great war that vigilant China brand is about to start really.
In addition, returning what should notice is, decide fast air conditioning can the effect GB influence to frequency conversion degree, if 2 class are next year the following can effect product still can be sold in the market, so the speed of to the limit of one’s capacity of market of frequency conversion air conditioning will not achieve expectant result. And, although at present each old homebred brand promotes frequency conversion air conditioning sales volume, but the sales volume of frequency conversion air conditioning also far under air conditioning total sales volume, promote considerably also won’t be opposite integral pattern is influential.
Nevertheless, a brand that the attention needs here is loose below, be in new cold year of open during, its emphasized be in not only below the pine the advantage of domain of frequency conversion technology, state the produce and sale in Chinese market was measured 2009 at the same time should achieve 3.5 million, this one word will increase the dominant position that the dimensions below the pine competes undoubtedly, the brand that manages second line personally will bear pressure. (Chen Qingchun)
Microsoft is in China 300 cities push ” of ” farsighted mail to go all out grab market of mobile phone mailbox
October 12, 2008
Yesterday, microsoft China company combines limited company of Shanghai Hechen IT to announce in Beijing, both sides general coact, the mailbox of company level mobile phone that in China 300 cities popularize Microsoft serves ” farsighted mail (RayMail) ” , in order to develop Microsoft the position in market of mailbox of business mobile phone.
According to cooperative plan, with celestial bodies information will become Microsoft to be in the first of China, also be provider of the biggest service of mobile phone mailbox. The value of farsighted mail service of Microsoft is inferior, at the same time can mail more apace is pushed send a mobile phone, defend in virus, rubbish mail filters wait for a respect to also have an advantage. (reporter Liu Ji)
Allied member spreads out sale collaboration to show couplet international standard to start industrialization
October 12, 2008
Realizing the each other of computer and TV to connect already was a dream no longer. Yesterday, industry showing couplet is allied (the following abbreviation ” show couplet ” ) after starting its to made international standard July, those who carry out cross an industry to combine the operation first. Brand of two old peoples associated to roll out the new product that is based on standard showing couplet with the combination that achieve dimension. This means open of Shan Lianzheng type industrialization big screen.
Showing couplet is organization of standard of a whole world and industrial alliance, held water 2003, devote oneself to to make and spread standard showing couplet, the confluence that realizes 3C product and each other are connected. Show couplet, achieve dimension and associate announce, tripartite is mixed in technical research and development the clasp on market promotion, accelerate process of industrialization showing couplet.
In the spot in demonstrating, the reporter sees, the TV that holds level showing couplet beforehand is OK as wireless as computer join, have as same as computer function, include to get online, memory, broadcast film music to wait a moment, and all these operation still can be finished easily by right of the remote controller. Flat TV is in after passing price war a few rounds, company profit drops greatly, meaning of this action that achieve dimension is in with market of rich of 3C interconnection concept.
Industry and hardworking and thrifty of MII minister a surname express: “This collaboration is conformity of technology of afterwards showing couplet, capital conformity later, what undertake from market point of view is new round of conformity, it is to show couplet to be in after making international standard formally, drive a when standard industrialization works major move. Drive a when standard industrialization works major move..
“The digitlization good luck that showing couplet to make international standard is industry of Chinese color television not only and brand-new and germinant, it is the optimal opportunity that whole of industry of each electron domain upgrades more. Company of TV of domestic much home also is studying hair, the plan rolls out the product that is based on standard showing couplet. ” Zhang Xuebin of president of limited company of the group that achieve dimension emphasizes.
Sun Yoning of president of company showing couplet expresses: “Shan Liancheng is the whole world first 3C cooperates with after domain international standard, not only fill China is in the blank of IT level field, also upgrade to the industry at the same time arose to pull a movement actually to use. ” also the expert expresses, look from foreign experience, a standard from put forward to need time 10 years at least to industrialization, shoulder heavy responsibilities showing couplet.
The tall canal that associates according to achieving peace keeping introduces, two companies already held level showing couplet beforehand on much series product, drive industrialization showing couplet. All two companies products will hold future beforehand this standard. The price that holds product of standard showing couplet beforehand will agree with the price that did not hold product of standard showing couplet beforehand, won’t to upgrading the product undertakes moving price.
Up to now, member showing couplet already amounted to 118, home already had more than most probably TV production company and firm of computer of close half the number are participated in ” show couplet ” product development and production, the abroad brand such as riverside of law semiconductor, flying benefit also joined SamSung, meaning to show couplet. But Sun Yoning expresses yesterday, in light of the progress that shows couplet standard confluence at present, the development of domestic own brand still has an advantage.
Relevant link
About showing couplet
Standard showing couplet is resource shares a kind of information equipment that comes from China to serve a standard in coordination, advocate if be between the different electron product such as computer, TV, mobile phone,establish communication mechanism, implementation intelligence interconnection, resource is shared and serve in coordination.
In July 2003, show couplet to hold water formally. In June 2005, shan Lianzheng type is obtained batch become a country to recommend a gender occupation standard, become China the first ” 3C cooperates with industrial technology standard ” . This year July, standard showing couplet makes the whole world the first 3C cooperates with international standard. (reporter Li Wei)
ST division be good at recombine bizarre break down: Chaos of a key to do sth of antrum the larva of a tapeworm or the cercaria of a schistosome is bad bright actinium
October 12, 2008
Still hold the lute in the arms all the time of half block face recombine, from beginning to end with ” great ” , ” inconvenience discloses ” and undertake sadly, however the means with a kind of same odd is terminative.
On October 11, ST division be good at (000035) announcement says, because be the same as Zhu Zhiping of square group legal representative to already obtained id card of Hong Kong permanent resident on March 27, 2008, cancelled Chinese dweller Id, its already were investor of the natural person outside the condition by churchyard investor change, do not accord with appear on the market the superintendency regulation that company blame issues share target publicly. “It is in view of afore-mentioned item inside period of time inextricability, this second major asset recombines plan general break down. This second major asset recombines plan general break down..
Reason odd division be good at does active break down recombine?
What Zhu Zhiping embraces some to be the same as square group advocate Wu of barracks ground industry. ST division be good at recombining plan is first by establish company of a shell with square group ” the company that be the same as benefit ” , turn each debt of the company to the company that be the same as benefit, make ST division be good at turn into without asset, without indebted, do not have personnel ” only case ” company; Send displacement to issue 100% equity of 5 companies with square group division through adding by the company again, thereby curvilinear implementation appears on the market with square group assets.
Nowadays this round recombine stop, mean this plan to go aground. Division be good at announcement at the same time acceptance, future of ST family be still living and in good health plans no longer inside 3 months other and major asset recombines item.
From *ST division be good at to ST division be good at, this once old of industry of domestic mobile phone had walked out of the corner that retreats city. Break down recombines nowadays, it is not important that sky of profit good profit appears, the key is how to step down.
The reporter understands, if afore-mentioned recombining,succeed, division be good at 3.1 billion yuan of liability that bear turn all into the company that be the same as benefit. And these debt still put in ST division ’s charge nowadays be good at all. A personage that understanding establishs with interest firm tells a reporter, the action of the company that be the same as benefit is to regard as bear debt company, the division in carrying on be good at cession partial debt (about 3.1 billion yuan of afore-mentioned) . It is to regard as secondly bear endowment company, the division in will carrying on the SamSung division of be good at hold be good at the equity of 35% . It is to regard as thirdly bear company, will obtain the partner that recombines Fang Tongfang group to suffer let be the same as square group the equity of 20.75% , obtain with this division be good at about 110 million emission share. And the company that be the same as benefit is essentially by have ST family be good at the debt that a few banks of 3.1 billion yuan of creditor’s rights constitute jointly appoint what can establish.
President easy person guesses: Cut down of leg of wall Jin?
“With recombine means just to be opposite together division be good at it is the most appropriate, study termination reason sense is not great, who is the key be active square? ” strategy of the Warring States of advisory orgnaization of mobile phone industry is chief analyst Yang Qun thinks, division of very possible ST be good at discovery more appropriate recombine square, can withhold some former recombining means and the company that be the same as benefit. “Division of more nervous after all ST wanting number be good at debt appoint meeting. ” the reporter tries to contact this debt appoint can responsible personage, but up to distribute news dispatches and do not have a response.
At present ST division be good at president is former SamSung division by Hao Jianxue change be good at Du Changxi of vise general manager, the viewpoint thinks Korea SamSung may intervene ST division be good at.
And SamSung and division be good at have source quite. When SamSung enters China and production of sortie mobile phone is made, division be good at it is one of its earliest partners. As we have learned, although do not involve any particular operation, but at present ST division be good at income source has very major the joint-stock company that still does obeisance to both sides ” SamSung division be good at ” partial equity place is granted.
On the other hand, the country that uses all the time in SamSung wraps channel to make in, division one’s early years of a company is in charge of having exclusive selling rights the Korea of top end installs SamSung formerly all the time mobile phone product, brought many profit.
2004, the country with SamSung the biggest at that time mobile phone includes one of business, of accipitral peaceful number accuse a Fang Haina company to ever was entered advocate in division be good at, be shown to be SamSung from which pull wires.
“If SamSung intervenes of purpose,recombine, it is of course division be good at be willing to choose more. ” Dan Yangqun thinks, from the angle of SamSung, still be deficient in the reason of the action at present, and the identity of SamSung is foreign capital enterprise after all, intervene directly recombine not to go to the lavatory. Represent future clearly as a result of announcement at the same time 3 months no longer plan recombines item, your incident may is immersed in once more become silent. (reporter Fang Na)
Does Yahoo seek buy the United States online in November or does big Yang Zhiyuan cutting down the member of persons employed finish class?
October 12, 2008
According to foreign media coverage, yahoo predicts to will be in the middle ten days of a month will cut down the member of persons employed in November, but the news that won’t announce to cut down the member of persons employed in the telephone conference of the 3rd quarter. And the analyst predicts, yang Zhiyuan will not sign up for the news that resignation announces in the telephone meeting that after releasing, holds in money of the 3rd quarter. Debs of · of Yahoo president susan (Sue Decker) is competing Yahoo presiding apparitor one duty.
Seek buys the United States online
Say additionally according to Valleywag message, yang Zhiyuan of person of Yahoo palm door is in new York at present, high-level discussion buys coetaneous Wanner the United States is online (the problem of AOL) . What disclose according to message personage is amalgamative trade clause, yahoo will buy American on-line content, service and ad business, but do not include phone subscription business; Next, wanner of times of American online parent company will invest ready money of billions of dollar; The 3rd, times China accept has new company the share of 1/3. If afore-mentioned information are true, so Yahoo should is buy the United States online the high price that pays 8 billion dollar. Nevertheless the analyst thinks, yang Zhiyuan should not be in this kind of economy is low now below confused condition, buy the United States in order to exceed the value of 6 billion dollar online.
To prepare to buy the business that the processing after overlaps, yahoo is undertaking constituent cutting down the member of persons employed planning. How much will the specific number that at present epicycle of not clear still Yahoo cuts down the member of persons employed be, the personage inside course of study predicts Yahoo epicycle will cut down the member of persons employed at most 3000 people, but the case that also the viewpoint thinks Yahoo appears more possibly is to cut down the member of persons employed 1000 people come 1500 people. In fact, be in early Yahoo invited management to seek advice from company shellfish favour on September 25 (Bain &Co) assistance optimizes constituent structure, after improving company outstanding achievement, the message that Yahoo will cut down the member of persons employed already came out on the market.
Possibility of Yang Zhiyuan abdication is large
Since on Feburary 1, since Microsoft puts forward 44.6 billion dollar to buy a condition compulsively, in time of a few months, person poplar sends Yahoo palm door to left a problem to become the central issue that industry guesses far. Nevertheless as enrol several times too with Microsoft, yang Zhiyuan still insists to hold the position of the position of Yahoo company presiding apparitor at present, although had had some of tumbledown sign.
Recently, when fabulous Yahoo and American on-line buy cost to may be as high as 8 billion dollar, yahoo partner and analyst express doubt to this; Add not long ago, when the board of directors that Yang Zhiyuan represents overruled those who sell Asian asset to offer, the voice of this kind of doubt is more strong. British certificate quotient is high Sangdipu Ajiawaer expresses analyst of Lin Si spy, very apparent, yahoo company missed the good opportunity that sells Asian asset at high price.
The share price of Yahoo company last week 5 those who achieved 5 years to come is new low, receive city with 12.29 dollars. And by July, microsoft ever will buy valence to rise to every 33 dollars, nowadays of this one share price drop will make Yang Zhiyuan suffers more condemnation. Because large stockholder Yi pits to once appealed in acting battle Yahoo company sells Asian asset; The analysis thinks to be in the partner of Yahoo, supportive rate of Yang Zhiyuan is lower and lower, the possibility that accordingly the middle ten days of a month will resign in November is great. (Dong Yi)
Long rainbow a person of extraordinary powers bets plasma TV
October 12, 2008
By October, quantity of screen general implementation produces long rainbow plasma, 6 billion yuan gigantic endowment it is upstream of enterprise of domestic colour TV march most with great quantity investment. Look in global limits, there also is a pine to fall only in all TV tycoons, day stands belong to staunch plasma group, and in homebred plasma a group of people of same interest, also never an enterprise is so loving like long rainbow at plasma TV, long rainbow suffer defeat on the verge of victory is in this one battle.
On July 9, 2004, ni Runfeng of long rainbow former president leaves his post, zhao Yong by new assign sb to a post. This year is the 4th year that long rainbow of Zhao brave regain manages the job, in these 4 years, plasma screen project is the largest investment of long rainbow, plasma project whether achievement long rainbow and Zhao Yong’s future?
Decision-making
All previous classics 3 years of dormancy, 2004 long rainbow of Zhao brave regain. Before this 3 years, zhao Yong is paying close attention to long rainbow with the 3rd eye all the time, with the new technology tide as the industry. The Zhao Yong of technical one’s previous experience regains consciousness to the flat times that realizes color television course of study, number age is about to accompany and come, the prospective life of long rainbow is fastened hereat. But what long rainbow prepares to this at that time is far insufficient still.
Zhao Yong gives a of long rainbow umbriferous place above all remove and, be together umbriferous place and a small flat place conformity, form a new flat place. This aroused a lot of controversy at that time, because the back casts color television,be long rainbow drop of a of at that time significant gain, be expert at higher market share is owned inside course of study. In fact, zhao Yong is cast to the back having very deep feeling, also had made important contribution, the first essence displayed long rainbow 2001 the Zhao Yong that long rainbow general manager holds the post of when the back casts color television to be in namely gets offline in the hand. But him more know, technical tide is vast and mighty, cast than the back with flat photograph had fallen behind.
Meantime, day Han brand has been thrown gigantic endowment the product line that builds liquid crystal and plasma screen. Zhao Yong realizes soberly also: Do not have law production without screen in flat times! Zhao Yong sends a word on conference of long rainbow interior even: “If we do not have the resource of screen, strategy of executive industry of long rainbow of my general proposal is transferred — abandon flat TV making. Strategy of executive industry of long rainbow of my general proposal is transferred — abandon flat TV making..
The reason has at 2 o’clock: Above all the cost of flat color television 70% aboves are decided by screen. Have the view of a figure, the product line of screen extends a meter of product line that is whole flat color television again. Next, the technology of flat TV progresses, till now 90% above are bring by screen itself — of dimension by small to big, arrive from mark Qing Dynasty of high-definition, exterior ceaseless thin light etc, the technical progress that is screen is defining the technical progress of flat TV. Can say, the resource that does not master screen does not have productivity. In CRT times, course of study of Chinese color television can occupy position in global market, because own complete industrial chain,be, won’t person of be enslaved to be enslaved to.
Direction was made clear, what condition does Dan Changhong have to go up screen? In capital respect, long rainbow just experienced APEX place to owe a huge sum the incident of receivable Zhang money, vigour is hurt greatly, be in historical trough, and the talent of screen respect, technology basically is 0, can saying is all condition is not had. Want to go up conditionally, do not have a condition to create a condition to also want to go up, after all this is the one battle that matters to long rainbow life and death to live or die.
In flat technology respect, also facing an actual choice, be to march liquid crystal or plasma? Prove through relapsing, long rainbow chose plasma. Very real reason is ” liquid crystal is cast at all do not rise ” . The product line of liquid crystal screen of a 6 acting above needs to invest 2289 dollars, and as a result of the technology upgrade quickly, profit cycle is longer also; And long rainbow invests 6 million ~800 10 thousand 3 period plasma screen and modular group project need 2 billion dollar only in all, and can hold stable gain. In the meantime, long rainbow also took a fancy to plasma to be in the advantage of large size respect, and the trend that large size is sure is development of color television future.
Cooperate
At that time, below the pine, tycoon of SamSung, LG3 controlled group of global PDP model the market share of 60% above, because they take group of overall, model and the development pattern with indication perpendicular and integrated screen, the scale that offers outside its model group accordingly under 50% , some has 20% only even. And PDP model group (contain screen) cost occupied PDP overall the 60%~80% of price. If where the market break out of an encirclement of this kind of opposite forestall, zhao Yong begins to explore cooperative resource everywhere.
2005, long rainbow and rainbow group (country’s biggest prize runs a company) chime in easily, the rainbow before this already had experience of PDP research and development. Both sides is joint-stock in July 2006 hold water ” Sichuan century Shuang Hong shows limited company of parts of an apparatus ” , prepare to construct PDP project. To make one put into production has this project dimensions, competitive, century double rainbow is affirmatory on ” 8 are taken ” (a piece of face plate is OK cut 8 42 inches PDP face plate) product line.
But only rainbow is insufficient. Although rainbow has 300 multinomial patent, patent without a core however (make plasma screen namely must technical) , product exit will face relatively complex patent fee problem in the future. A few choices come down, century double rainbow bought Korea finally to American MP company ” Ou Lian ” (of ORION) company accuse equity.
Ou Lian is Korea formerly the company of indication parts of an apparatus with big house subordinate group, after big house gives an issue, ou Lian is sold by flounder an United States invests fund MP company. December 2006, century double rainbow bought Ouli to install the equity of 75% secondhand from inside MP hand with 100 million dollar. Ou Lian owns patent of hundreds of PDP, among them about 12 are the uses generally core technology inside course of study. In the meantime, century double rainbow, long rainbow and MP are joint-stock hold water ” limited company of indication parts of an apparatus of Sichuan rainbow Europe ” the specific construction that will undertake PDP screen project.
Buy Ou Lian to make long rainbow enters PDP patent truly ” club ” , according to divulging, wall of spray of IC of makings of oar of medium of long rainbow PDP, drive circuitry, core, fluorescent material, barrier engraves coating of wall of corrode, barrier to wait for 20 multinomial and crucial technologies and craft to be included a country early or late ” electronic industry grows fund ” , ” 863 plans ” , ” new-style electron yuan parts of an apparatus and.
In April 2007, the project of rainbow Europe PDP that invests 675 million dollar obtains national hair to change appoint approve give an official, save continous in relief city to begin construction formally in Sichuan. If add the 2nd, the 3rd period, the total investment of this project will exceed 2 billion dollar.
Trend
According to the program of Sichuan long rainbow, after put into production of the first phase project end this year October, project of rainbow Europe plasma screen will be at the beginning of 2009 enter 2 period preparatory phase, 2010 2 period project amount is produced, and 3 period the project will be in the fourth quarter began to prepare 2009, to 2012 its are produced after complete put into production can will achieve 6 million ~800 10 thousand, enter the whole world 4 strong.
“Open bend to did not turn round arrow ” , long rainbow has begun in the dilate of plasma domain, with brand of other and homebred color television he invest or project of group of model of share liquid crystal is different is, long rainbow was to enter plasma TV truly most core domain, and the POWER IC that home uses in plasma screen and respect of efficient fluorescent material have major breakthrough, this mark is worn our country had mastered plasma TV most the industrial technology of core.
Long-term since, “Perpendicular conformity ” the one big characteristic that industrial catenary mode is considered as PDP industry, this is disparate at opening rate the liquid crystal industry with taller, numerous participator. “Autarky ” mode is in assured each manufacturer profit while, however greatly block up the development since PDP industry is long-term. Although begin a pine to fall from 2000, the domestic and international manufacturer such as long rainbow rolled out PDP TV in succession, but its specifications advantage is known adequately without what get customer for a long time however, so that PDP is in,the sale of domestic flat market of rapid development grows speed to did not catch up with all the time the average growth rate of the market, it is the one big obstacle that long rainbow plasma develops at present.
In plasma TV domain, the competitor of long rainbow is SamSung, LG, loose directly below, day stands. Zhao Yong says frankly, technical success is not ultimate success, ultimate success must be reflected by the sale. The point of view that makes from China looks, domestic brand must want to have lower than day Han brand cost advantage, long rainbow still has a lot of things to want to do.
Zhao brave resume
Zhao Yong, unripe in June 1963, project of Tsinghua university machinery fastened graduate student of forming major doctor to graduate in March 1991. Hold the post of Tsinghua university machinery to be versed in Cheng fastens a teacher early or late; Assistant chief engineer of joint-stock company of electric equipment of plant of machine of state-operated long rainbow, long rainbow holds director of engineering technology institute concurrently; State-operated grows chief engineer of joint-stock company of electric equipment of rainbow machine plant, long rainbow; Company of group of long rainbow electron (joint-stock company of long rainbow electric equipment) members of standing committee of assistant president, Party committee. Took up the post of general manager of joint-stock company of long rainbow electric equipment in May 2000; Left long rainbow to hold the post of deputy mayor of government of people of continous in relief city in June 2001; Return long rainbow took up the post of president of long rainbow group 2004.
First exceed sales volume of Microsoft Xbox Japan Suo Ni PS3 depreciates strategy is crucial
October 4, 2008
According to Japan newest publication game magazine ” Enterbrain ” offerred data shows, this year September on Japanese game market, sales volume of plane of sport of Microsoft Xbox 360 exceeds the PlayStation 3 of Suo Ni company, make Microsoft game platform exceeds a competitor first on market of Suo Ni oneself.
Analytic personage thinks, platform of game of Microsoft Xbox 360 sold increase sharply in Japanese market September, cut product price last month with its the relationship is close.
Be in up to September 28 all around inside time, microsoft was sold in all on Japanese market 53, plane of sport of 547 Xbox 360, sales volume of Suo Ni PS3 is 33, 071; Ren Tiantang company lasted its precede in sales volume of Japanese game market position, its sales volume reached this month 109, 548.
Although report of United States of fashionable of plane of Xbox 360 sport plays consumptive market, but in Suo Ni and doorway of Ren Tiantang oneself, its sales volume is mixed under PS3 for a time however Wii sport plane. To promote sales volume, microsoft cut the product price of its Xbox 360 Arcade and Elite sport plane on September 11 this year, each depreciate 8000 yen, reduced respectively 19800 yen and 39800 yen. And the PS3 price of accessary 40G hard disk is Suo Ni 39, 980 yen, the price of plane of sport of Ren Tiantang Wii is 25, 000 yen.
Additional, microsoft rolled out new play in Japanese market on September 11, the part that rolled out on September 11 in Japan by Square Enix Holdings acts kind of game ” endless sealed ” (Infinite Undiscovery) , also promoted the growth of sales volume of Xbox sport plane.
September on market of the machine on the palm, sales volume of Ren Tiantang DS is amounted to 234, 477, sales volume of Suo Ni PSP is 109, 2.74 million.
Enterbrain report points out, because Suo Ni company announced his to rolled out plane of sport of advanced position of new fund control to plan on October 16 ahead of schedule, its PSP was affected to be in on certain level September sales volume.
It is reported, the buy inside the machine on the PSP-3000 palm that Suo Ni is about to roll out microphone, use advanced LCD face plate, more comfortable at outdoors use, and response rate is compared sport plane is at present faster.
It is OK to hold the post of heaven company to also plan to will be rolled out November take a picture, the plane of sport of new fund DS that broadcasts music, the media recreation domain that tries to be hit into player of IPod of You Ping fruit and place of IPhone mobile phone to molopolize.
J.D. Power: Even more word of solid of out of service of user of mobile phone of 25% United States
October 4, 2008
Time of Beijing of dispatch of sina science and technology on October 4 message, according to foreign media coverage, j.D of firm of American market research. Power And Associates released a report to say recently, the user of American mobile phone of more than 1/4 already disuse secures a phone.
This has the online investigation that more than 20000 people join to show, the consumer of 27% already replaced the majority use of fixed phone with the mobile phone, this already had 61% to cancel fixed phone in the crowd partly. J.D.Power wireless service is high-quality Er of handkerchief of · of chief inspector gram stalking or branch is loose (Kirk Parsons) expresses, the others consumer basically uses fixed phone at security of electrograph, family or emergency treatment phone. The trend that the mobile phone replaces solid word is most clear in the 18 youths that come 24 years old, this age paragraph the youth that has 29% corresponds basically already according to armrest machine, but old consumer still withholds original convention, 65 years old of consumer that reach above age are only mobile phone of 9% complete support.
This two years for a time satisfaction of mobile service customer spends investigation to undertook in June at coming this year in Feburary, j.D.Power enquired in investigation concerned mobile phone replaces the issue of solid word first. In recent years, as the development of this kind of trend, business of solid word operation already began to seek way tarry customer, adoption method includes will wireless network and network telephone call (VoIP) , broadband and cable television bale bind wait surely.
Verizon Wireless is spent in wireless service satisfaction lead dominant position expanded in investigation, in complete beauty 6 large areas have 5 area to precede inside the country. Among them, the integral user satisfaction of southeast area is spent amount to 71.8% , it is the highest number in whole investigation. Paersong expresses, considering be not all operation business to carry in full extent battalion, j.D.Power did not announce the findings of completely beautiful market. (Zhi Huan)
Because macroscopical economy aggravation freezes plan of invite applications for a job,Microsoft is denied
October 4, 2008
Time of Beijing of dispatch of sina science and technology on October 4 message, according to foreign media coverage, microsoft Zhou Wu expresses, as a result of economic atmosphere not beautiful, this company is reconsidering invite applications for a job planning, but deny already froze invite applications for a job inside whole company.
Zhou Wu is some earlier moment ever had media to report, microsoft already interiorly issues note, the requirement suspends staff invite applications for a job, but Microsoft spokesman Lu Jilesi (Lou Gellos) response says, this information is not accurate.
Microsoft plans to enrol thousands of employee newly this year, but Jilesi says, the company will take more cautious attitude, “Considering current economic environment, we plan of careful consideration invite applications for a job, will make proper adjustment ” .
The Microsoft that has 91 thousand employee is the whole world company of the oldest software, but outspread pace was not decelerated, only two years 20 thousand much newer employee joins Microsoft recently.
This week is some earlier moment, silent of Er of Bao of · of husband of Microsoft CEO history the base of a fruit (Steve Ballmer) ever expressed, the company is impossible in global banking crisis pay attention to one’s own moral uplift without thought of others, be sure to be affected with what consume slow down in demand by the enterprise. (Zhi Huan)
Microsoft is born to Portuguese middle and primary school offer software kit
October 4, 2008
[message of motivation of ENet Silicon Valley] report according to foreign media, local time this Zhou Wu, microsoft faces Portuguese middle and primary school to give birth to what what use to exceed low jotter, rolled out a custom-built notebook computer to learn software package.
It is reported, the study software package that Microsoft place develops faces Portuguese country ” Mai Zhelun ” (Magellan) computer teachs a plan, it is a collect omnibus software, groom, content, service and support assemble a product.
Last month, portuguese government began about 500 thousand to extend to the middle and primary school of its home the name is ” Mai Zhelun ” notebook computer, “Mai Zhelun ” notebook computer price is 50 euro only, it is Portuguese a when make portable computer that faces elementary school and student of junior high school. Portuguese still export this jotter Latin America and African nation market.
According to Microsoft presiding apparitor Steve - Baoermo says, microsoft faces this one cheap the software package that jotter place rolls out is ” kit of Mai Zhelun study ” (Magellan Learning Suite) , include Windows XP operating system, office software Office and development tool and free email and instant communication tool are waited a moment.
Baoermo expresses, “Set out from global level, this is a very distinctive, marvelous and very wonderful project, it is us how illicit support of the people public domain is united in wedlock very well, draw lessons from with creating new opportunity to offer. It is us how illicit support of the people public domain is united in wedlock very well, draw lessons from with creating new opportunity to offer..
Portuguese premier if lustre - Socrates (Jose Socrates) expresses, it is whole plan denominate ” Mai Zhelun ” plan, it is to hope this plans to accede the spirit of ocean scout ship of 16 centuries Portuguese, the IT that will urge whole country progresses. He hopes to be in at the same time ” Mai Zhelun ” of the plan drive below, before 2010, make Portuguese middle and primary school by current the level of a computer raises 5 children every two children a computer.
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