Business of 8 great color television starts price of color television of Olympic Games offensive to amount to cereal bottom this month
June 10, 2008
Morning paper dispatch (reporter Liu Ying is beautiful) Xia Pu, SamSung, LG, day stands, achieve dimension, TCL, long rainbow, Kang Jia, regard the color television of the mainstream as manufacturer, 8 big companies are in every year of Su Ning purchase the capital getting together on congress is to be at the beginning of September, nevertheless activity of busy season of color television of this one mark was shifted to an earlier date however this year yesterday. As 2008 the drawing near of Beijing Olympic Games, color television manufacturer people the rule that changes calendar year to will start sales promotion great war in September, shift to an earlier date the market offensive that 3 months launched impetus huge. Of resource gather together put in, let hopeful flat TV price greeted the coming year to spend trough ahead of schedule in June.
“On the history, olympic Games sale had tremendous effect to the promotion of SamSung brand. So this year, samSung is one-time after the Spring Festival guide brand-new product, and did not take the kind that like in former years grading guides. ” the strategy that the personage describes him so related SamSung is adjusted, to shift to an earlier date market of race to control, samSung is one-time go up to the market rolled out TV of 11 liquid crystal and 2 plasma TV to be tasted newly. Of similar sharpen the weapons and feed the horses-get ready for battle still have LG, Xia Pu, achieve dimension, of crop of LG general annual 60% put in first half of the year, xia Pu and achieve dimension criterion take turns to roll out paragraph and 16 9 color television to be tasted newly.
The color television manufacturer that Olympic Games business chance allows to be good at sale people heart gallop be charmed. Li Zhigao of manager of LG color television tells a reporter, 2002 before Han day world cup two months, color television sale erupts the gender grows, “Be before 3 to the sales volume of 5 times. ” Kang Guodong of general manager of branch of summerly general Beijing thinks, han day world cup made liquid crystal TV got popular in Japan 2002, the Beijing Olympic Games this year also will detonate color television ahead of schedule, especially the sale of liquid crystal TV.
“Watch sports match, consumer has higher demand character to definition, picture, at the same time the Olympic Games will be Olympic Games history 2008 go up first the sports grand meeting that whole journey uses high-definition equipment hookup. ” Fan Zhijun of executive president of headquarters of management of division of Su Ninghua north predicts, olympic Games of have the aid of, TV of flat of big screen of 40 inches of above will be started in the round, 70% what hopeful takes sales volume of whole flat TV. The price of flat TV falls also will achieve 20% .
Market of home appliance of Chinese electron chamber of commerce, China combines the data of group of task of investigation and study to show, below the dual impact that reachs Olympic Games big environment in innovation of product technology level, anticipate buy demand of high-definition flat TV to arrive from the 18.7% growth 2006 51% .
Tags: business, color, great, price, starts, televisionAdvertisement
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