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Blue Guang Zaihua confronts market of China of difficult prize of pilfer edition and costly snipe

August 23, 2008

Although open beautiful day market in the round, but pilfer edition and price element develop fetters and handcuffs into home

Beijing reports Li Zhuang of our newspaper reporter

Recently, the blue smooth CD of the dominant below Suo Ni, pine association (Blu-ray Disc Association) announced sale status of product of newest La Guang: Before this year 6 months, american consumer cost 194 million dollar on blue smooth disc, than 2007 the sum of blue light of the corresponding period and HD-DVD grew 350% . This year in Feburary, after HD-DVD exits competition, blue smooth disc was in Japan, Europe and United States to experience the blowout of demand.

Company of entertainment of movie of Suo Ni family (deputy total Tim Meade points out SPHE) Asia-Pacific area accordingly, the sales volume of disc of global blue light and DVD climbed a peak 2010 than will be in, and 2011 will probable surmount DVD in the round.

What answer relatively with this is, platform trades on the net Chinese net also begins outstanding Yamaxun sell La Guang disc, first blue smooth disc will arrive on August 10, book the price to be 175 yuan. Is this adumbrative is intent of blue smooth firm duplicate experience of beautiful day success?

　　 Difference of inside and outside

Current, in market of beautiful day Europe, blue smooth product is experiencing blowout period.

Data shows, sale of disc of global blue light holds the proportion of integral market sale, arrive from the 9% growth by 2007 20% current, predict in this year end this one word still will be added to 25% . Additional, the sales volume of machine of blue smooth dish also grows 15% to control from 2007 year 7%-10% . With photograph of the corresponding period was compared last year, the sales volume of the United States and machine of dish of European market blue light grew 4 respectively times with 6 times, before the United States 5 months, PS3 sales volume is 1.2 million. In Japanese market, machine of blue photoetching collection occupies whole DVD to engrave the scale of collection machine, from the beginning of the year 12% rise quickly 50.8% .

Up to now, 650 blue smooth film were distributed in North America market, having 122 among them is SPHE is issued; Asian market distributed 130 blue smooth film, SPHE issued 84.

Machine of blue smooth dish is in beautiful day Europe to repeat DVD to replace the history of VCD. “Actually, machine of blue smooth dish replaces the condition of DVD to had been had, this process because Hollywood piece of business join, quickening. ” Suo Ni’s personage says, la Guang had obtained a business of Hollywood of 80% to support.

But differ with beautiful day Europe, la Guang nots throw the troops into battle however in Chinese market. Suo Ni has been spread in China storefront of many 370 core, but these terminal still are stimulative consumer experience, sale of and rather than.

A personage inside the industry expresses to the reporter, our country did not execute strict copyright protection, the content business of Hollywood people the track of an overturned cart that fears to weigh edition of skip DVD pilfer, include absoluteness network download. This is the as biggest as beautiful day Europe difference. Additional, price element also is the difficult problem that blue smooth product popularizes, the blue smooth disc that preparation appears on the market exceeds the price of disc of beautiful edition La Guang even.

According to reporter understanding, current, the DVD of vanward La Guang that home sells broadcasts machine BDP-LX-70, price is as high as 13980 yuan, sales volume is very limited. The country is beautiful the BDP-S300/BM of machine of Suo Ni dish that making work, the price is 4890 yuan. Since July, this model dish machine begins with Suo Ni color television of flat of series of 46 inches of X300 binds sales promotion, make dish opportunity real price fall is 1000 multivariate, dish machine sales volume presents constant growth.

All alone the personage of the Buddhist nun admits, forming a large number of content, form a complete set serves follow-up, after consumer acknowledge spends promotion, just be fast all-pervading moment. “Blue smooth disc just enters country, after selling period of time, should have further action. ” he says.

　　 3 levels are right blast

According to reporter understanding, what differ with beautiful day market is, because,Chinese market is done not have of HD-DVD exit, remain La Guang an option. On Chinese market, standard of the HD-DVD) of CBHD(China edition that returns existence and La Guang to coexist, EVD.

Current, in 3 old standards with La Guang actual strength is the strongest, and La Guang also with old pose as. The personage of blue smooth association says, blue smooth market already entered the United States, Japan long-term, europe was entered 2009 long-term, china is entered long-term also won’t distant. China of association of standardization of China of development of research of the electric equipment below the pine and director of technical collaboration center, blue smooth CD advances panel chairman Zhao Guizhi to say, blue smooth product just just starts, catenary still is in the industry of La Guang DVD to be perfected gradually, what the enterprise values more is prospective market.

Nevertheless, blue smooth association did not come to receive the market, increase in China promotion strength, with more China enterprise collaboration makes one of works of key of blue smooth association.

As we have learned, the digital frequency that Chinese China recorded a group to raise will own research and development formally in September 2007 to BDA organization makes up decipher (DRA) the program that the technology joins standard of BD of CD of international new generation, adopted the technical test and verify that blue smooth association organizes and opinion this year in March, the conference was organized to pass in Athenian international BDA April. This year on July 8, association of blue smooth CD approved Beijing to surpass collaboration of limited company of science and technology established product of La Guang of Chinese head home to check a center on the west.

In addition, so far, number of accredit of format of blue smooth CD, label measures China to had exceeded 14. Include contest of TCL, heart, tremendous, Hua Yi among them group of science and technology, Hua Lu, east force, Zhao Chi. In the meantime, joint-stock company Shanghai is new below the Suo Ni banner that is located in Shanghai Suo Yin is happy, will measure in December this year produce La Guangguang plate, produce per month 500 thousand pieces, can continue to invest dilate according to the demand of the market.

Additional two big levels are apparently different to blue smooth view. EVD allied secretary-general, Beijing is in charge of today Zhang Baoquan of president of limited company of round-the-world number technology, to ” times of an ancient name for China ” the reporter expresses, la Guang is core with domestic entertainment, EVD is core with domestic movie theater, both and OK each other is complement, each other develops for collocation.

CBHD side thinks situation is serious. Liu Da of vice director of research center of project of country of CD of university of orgnaization of CBHD research and development, Tsinghua to ” times of an ancient name for China ” the reporter expresses, la Guang still is in in China wait-and-see, once begin large-scale promotion, the promotion of CBHD faces very grim challenge really. “We are direct competitor. ” he says.

Liu Da points out: “What consumer wants is content, if do not have a large number of content to satisfy the market, any formats have no way develops. ” he says, current 3 big levels are faced with same a problem. And before the end of the year, CBHD disc and the promotion of blue smooth disc will make a got-up affair Anacreontic, “To in those days, who comes dominant market will see reason ” .

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