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October 21, 2008

In September the middle ten days of a month, AT&T of the United States’ biggest telegraphic operation business was held in new York " innovation day " activity, meaning the newest science and technology that showing AT&T laboratory development.

Telegraphic company takes innovation seriously, this is a favour originally. AT&T lab regards global telecommunication as the celebrity that the industry innovates, more right demonstrative action reached since other and telegraphic company, its are annual ” innovation day ” the focus that also is industry attention all along. But, this year of AT&T " innovation day " although also exhibited,many newest technologies are mixed application, also refract many malpractice of a mode of innovation of telegraphic course of study however. The expert points out, the innovation mode of telegraphic course of study is changed urgently.

　　 Cannot commercial solution

This year ” innovation day ” go up, AT&T showed a lot of solutions, but most plan just stays in demonstrate level, do not have promote the condition to the market: For example video searchs a technology, start the application of the pizza that order through sound of term of IPhone mobile phone, and will detect with gregarious website SecondLife the application of network safety. In the meantime, AT&T still revealed a few application that serve U-Verse development for IPTV, these application had had one part to have commercial requirement.

A lot of analysts were watching AT&T after revealing, put forward to worried at 2 o’clock: Above all, these new technologies are put more or less in the problem, cause its to cannot realize business to use; Next, a lot of application may be adopted first by other company. These issues close together, become a more extensive question: Whether can the innovation mode of telegraphic industry tradition get used to current market competition condition, whether does operation business need him to assume major applied research and development to work really?

　　 Own research and development still opens platform

An acerb point of view offerred after the analyst that famous telegraphic course of study seeks advice from orgnaization Ovum was entering the innovation day activity of AT&T: Current, telegraphic company should be little dedicated the research and development at oneself, use more energy at establishing the network of open mode, encourage the partner’s innovation. The analyst JanDawson of this orgnaization points out, the network of open mode can promote the prosperity of innovation more than a lab.

“Operation business is a center should morely with the user, is not a technology. ” this one viewpoint has been put forward before a few years, already was self-identity of place of most telegraphic company. In the past, new communication technology is born in AT&T lab mostly in such orgnaization, new facility is come out by production, contain a series of characteristics of new technology, next, the job of market sale personnel is to find method to pay all business to use these facility again.

However, this one mode by the home or dominant of one business of a few operation, lack flexibility not only, also lack the acumen perception to the market, had suited not quite in the commercial environment that change not measures today.

Now, information communication technology (the new trend of ICT) industry is: Main service provider establishs a piece of open formula, the network that is based on software, the application development trade that allows tripartite uses framework of this one network to offer, the software that upgrade or replaces him research and development and applied process. In the meantime, OK and own alternative uses consumer why to be planted equipment, use which kinds of service on this network or application. The telegraphic domain in ICT industry, Internet domain or consume kind of electronic device sphere, occurrence trend cardinal principle is same.

Those who urge change of mode of this one innovation is the biggest the apple that because be the United States,uses and Google company. The apple was rolled out first July this year ” ITunesAppStore(application store) ” , include tripartite to develop hundreds application software of business among them. Applied store of the apple attracted large quantities of programmer to join in, had developed application software of many 3000 innovation. And the Symbian alliance that heads with Nuojiya passes effort of 10 years, issuance tripartite application software still is less than 10 thousand. Gartner analyst KenDulaney says: “The apple guided whole and mobile industry to change centre of gravity to software and content from mobile phone hardware, promoted the development of innovation greatly. Promoted the development of innovation greatly..

Internet tycoon Google also is advancing another software that the name is Android to plan, drew the attention of business of global application development. The platform of mobile phone software that this plan releases in autumn also can provide tripartite application software for the user. Anybody can be in ” Android Marketplace(Android market) ” on release mobile application software, resemble releasing video on YouTube same. Notable is, the innovation mode of apple and Google company follows to differ completely before, house behind the curtain is retreated after themselves was providing the platform of an open mode, the task that innovates development gave by tens of thousands application development business, used the wisdom of other to the greastest extent, make all sorts of application on platform ” let a hundred flowers blossom ” , achieve the abundance of the oldest rate and prosperity. Be in alone compared with operation business the suffering in the lab is achieved and character, the innovation of this kind of open mode is having larger dominant position.

　　 Compositive one of ability with will become telegraphic company the most important

A lot of telegraphic companies worry about those who transmit to be reduced to poverty will is henceforth ” conduit ” , rely on sale to transmit network capacity to score meager gain only that is to say, and the most valuable hand that serves to fall into others however. Evaluate this one viewpoint to want to be analysed from much angle, although concern is reasonable, but also not was necessary because of this despair.

Actually, to telegraphic company, the most valuable asset remains a network, but the orgnaization makes the control as increasing country by force already open receive line, the value of the network already from receive a net to change core network. Core net just is to bear the weight of the infrastructure that new applying.

To realize the value of core network adequately, what today’s telegraphic operation business needs to strengthen most is compositive ability — in company interior such, when cooperating with business of tripartite application development, also be such. Large and telegraphic company owns the world’s top-ranking network normally, if plus open interface, the person that attract large quantities of outstanding research and development, this is equivalent to introducing a dimensions tremendous and the talent library that updates ceaselessly, telegraphic company need not oneself do works of all research and development, with respect to the tide that can lead innovation, provide the most advanced service for the user.

Once telegraphic company complies with this one trend, transform core net the interface of open mode, so tripartite develops business (those the afraidest is based on Web competitor before including telegraphic company) can be on the network of operation business offer the product kimono Wu that has real value.

Accordingly, today’s telegraphic operation dealer also should think afresh and adjust them to create the kind with sale new service. They answer the learn from sb else’s experience of company of science and technology to other success, enterprises of a lot of science and technology had given other company the package outside job of research and development, oneself devise clever strategies, choose other to study the elite of achievement, in the service that kneads oneself effectively, increase value for the user. Can ensure so invest to those successful commercial technologies only, and the investment of each minutes of money has results.

(Ceng Ya’s people mails cable)

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