AT
June 10, 2008
Time of Beijing of dispatch of sina science and technology on June 10 message, according to foreign media coverage, because need to provide subsidy for 3G edition IPhone, the gain condition that AT&T predicts to did not come two years will get certain negative effect.
On the global developer plenary meeting that holds today, industry was released to expect mobile phone of long already multimedia of 3G edition IPhone on the apple. Regard IPhone United States as exclusive dealer, the allowance that AT&T predicts to be offerred for this mobile phone will give bring every 10 cent to arrive with next year this year the defray of 12 dollars, about annual 600 million dollar. Normally the circumstance falls, the subsidy that operation business provides for high-end mobile phone is controlled in 200 dollars. Calculate accordingly, it is annual and OK that AT&T predicts work off makes an appointment with IPhone of edition of 3 million 3G. So far, AT&T has not announced to will be 3G edition IPhone to provide how many subsidy.
3G edition IPhone will be mixed in 22 countries on July 11 area synchronism appears on the market, include the United States, England, Australia, India and Chinese Hong Kong to wait among them. 3G edition IPhone has two version at first, among them the model price of memory capacity 16GB is 299 dollars, memory capacity is 199 dollars for the model price of 8GB. AT&T predicts, 3G edition IPhone will increase profit at was its 2010, at the appointed time this firm closes the service run that need not share IPhone user with the apple again. Analytic personage predicts, AT&T needs every months to be Xiang Ping of every IPhone user to pay 10 dollars to close to the battalion of 15 dollars if really at present.
By last year June, the apple took the lead in releasing IPhone in the United States, signed exclusive distribute agreement with AT&T. According to the agreement, user of IPhone United States can use AT&T network only, but with at the same time, AT&T needs to share a part to serve battalion to close with the apple. After 3G edition IPhone is released, AT&T will use traditional cooperative pattern with the apple, namely operation business pays a mobile phone fee to mobile phone manufacturer, provide subsidy to buy the customer of the mobile phone subsequently, sign service contract in order to urge consumer.
AT&T mobile branch is in charge of Ralph Delaweijia (Ralph De La Vega) expresses: “We had changed consultative character, will use more traditional wireless pattern henceforth. ” short-term in light of, consumer will be become win the home, they need to pay inferior fee only, can obtain the 3G edition IPhone with more powerful function. Nevertheless, AT&T plans to be aimed at the attune on IPhone user endowment cost standard, lowermost service charge is every months of 39.99 dollars, the fee including a month that should use infinite data to serve to still need to pay 30 dollars again. According to this one standard, service charge of every months will raise IPhone user 10 dollars left and right sides. (Rub Er)
Tags: allowance, AT, defray, every, IPhone, predicts, yearAdvertisement
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