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AOC TV is started formally ” 1000 cities 1000 inn ” project——Amazingly quick of progress of channel of AOC TV of mode of channel of Liu red innovation

February 19, 2008

Recently, the reporter consumes know of electronic career ministry from AOC, project of 1000 inn ” already obtained 1000 cities of AOC TV” not the progress of common. The channel amount of the AOC in the time that is less than two months only goes to many 500 by 0 rapid development, achievement strikings. Liu Dan shows general manager of department of career of electron of consumption of area of Asia of coronal nimble science and technology, to Feburary, AOC will be in 1000 cities of countrywide build field of 1000 zero sale, at the appointed time the target of 1000 inn ” will realize 1000 cities of ” smoothly. “1000 cities project of 1000 inn ” is the measure of the first strategy that brand of AOC color television enters the market, it is the AOC that Liu Dan puts forward more the child below guidance of concept of new channel mode. Concept of this mode of profit from Liu Dan, project of 1000 inn ” predicts the 1000 cities of ” of AOC flat TV to be able to come true Feburary.

It is reported, it is before 7 years August, what AOC flat TV returns him neither one is exclusive channel client, but after from Yuan Kangjia Liu Dan of person of flat TV husband takes over business of AOC flat TV, the channel of AOC built a situation to produce the change of world-shaking. November 10, 2007, AOC flat TV first channel client can be held in Harbin, from this AOC opened a new historical era. To 2007 the end of the year, be apart from first the conference only a half-moon time, the retail channel amount of AOC came true quickly from the 0 breakthroughs to 500. Saw AOC channel builds the aspect of swift and violent development just about, 8 years of beginning, ministry of career of AOC consumption electron announces formally to start ” 1000 cities project of 1000 inn ” , the target is in retailing shop face comes true to break up one time inside the time of a quarter only, more than 1000 retail site builds inside countrywide limits.

Occupy the personage inside course of study to analyse, construction of AOC TV channel can make progress amazingly quick, the innovation channel pattern that Liu Dan of main profit from raises. The word that uses Liu Dan says, mode of AOC TV channel calls platform business mode, also call calculated the market cent sells pattern, it is a kind of regression that sells mode to sell pattern to mart branch by branch cent, it is a kind of raising of things to a higher level that sells pattern to mart branch more. Liu Dan says, in the calculated of AOC mart branch sells pattern before, the channel mode of TV had taken two stage. The mart branch that the first phase is extensive sells pattern, this phase basically is making cent sell by traditional agent, although the cent of manufacturer sells cost not tall, but the market is non-standard, the price is skimble-scamble, change goods phenomenon is serious. Below this one mode, the interest of manufacturer, agency and consumer is couldn’t get assure. Then, each manufacturer in succession establish branch cent sells pattern, the mode of the 2nd phase eliminated the appearance with change goods and skimble-scamble price, but because manufacturer builds cent to sell channel oneself, fail to use social resource, each are big manufacturer bore heavy personnel burden, cent sells cost one times taller than the first kind of mode above, and these cost do not have an other place impute to agency and consumer. After chain of n/COL the head of a family report is strong and arisen, home appliance chain raised taller profit requirement to manufacturer, at this moment, branch cent sells mode to facing very grim challenge.

The market divides the calculated that AOC TV adopts the merit that sold mode to combine two kinds of mode, by the agent contributive the component that builds AOC TV sells terrace, but undertake completely build and administrative to retail site by branch mode. Pattern of trade of this kind of platform has the price to unite the advantage with market standard, at the same time because used social resource, cent sells pattern of cost score company one times lower above. Managing cost made the profit of agency and consumer. As a result of the calculated that Liu Dan puts forward mart branch sold mode to solve agency and consumer interest these two crucial questions, chase after because of what this got the market very quickly hold in both hands, AOC TV product is very popular, AOC TV channel develops amazingly quick.

“AOC won’t use force to channel business, we should use our distinctive channel mode and glamour, let consumer get benefit, the reasonable benefit that yields agency gets assuring. Want consumer to be bought happily, also want what agency sells to be at ease, build a harmonious channel environment, this is the pursuit with our the biggest AOC TV. “Liu Dan says: “1000 inn ” just finished 1000 cities the target of the first phase that our channel builds, in future two quarters, AOC TV will develop 2000 retail sites again, gross reachs 3000 store, realize every 500 thousand population to build the distributinging density of an inn, with period implementation serves for consumer better, make consumer more convenient buy AOC TV product. “Liu Zong is confident to this.

Dream of AOC love heart is existent one of brands that manage TV the earliest, the management history of Bisuoni, SamSung is even long. The reporter discovers when AOC is interviewed, be in early the advertisement of the TV product that AOC loved De Meng to be released in American market 1947, marked in the center of be hanged in office of AOC market department. After entering flat TV period, the TV business of AOC Guan Jie grows more amazingly quick, 2007, crop of liquid crystal TV already 4 million, already became the acting labour manufacturer of the flat TV with the greatest whole world. Mixed 2005 2006, AOC Guan Jie has the honor to win Chinese industry science and technology two years continuously 100 strong champion, revealed its to show the excellent technology level of the domain in TV.

Rely on long historical honor, huge dimensions advantage, actual strength of banner science and technology, plus the calculated that Liu Dan founds mart branch sells pattern, the channel of AOC TV develops foreground to be worth to expect.

To the target of AOC planned 2008, liu Zong discloses, “8 years TV of AOC coronal nimble sells a plan always to exceed 9 million, before striving to enter the whole world 3, among them oneself brand sale plans 1 million, chinese area target is 300 thousand, should come true than 2007 the growth of 10 times above. “During this, mart branch sells Liu Dan’s calculated mode will be perforative from beginning to end, finish what promote these goals effectively directly smoothly.

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Written by ITTech · Filed Under Instant Technology