Analysis: Microsoft is true the problem is oversight Y for generations
September 18, 2008
Guide language: Foreign media publishs analytic article to say Saturday, microsoft fails to defeat Gu Ge and real reason of the apple is its oversight sex of function of balance of young user hope and the requirement that use a sex easily.
Although the problem pesters a body, microsoft still says to go up is a great software company. Operating system of its core product Windows and Office office software still dictate is worn relevant market. Although still facing more intense competition, market share also is in glide, but Windows and Office remain good product.
Nevertheless, microsoft some problems are quite serious already, read its annals to be able to reinforce this one idea only. Do not want to read the person of whole annals to those, some rich guest already made very good summary, listed a lot of meetings let the issue that sleeping and eating of Bao Er silent brings hard.
But the reason that competitive pattern is not the attitude that consumer changes pair of Microsoft. Microsoft is forsaken real reason, it is the heart that other company captured youth of alleged Y for generations. They are willing to give big price to try new science and technology, they do not need Microsoft. Such company had changed Facebook, apple and cereal song consumptive pattern of the youth, buy the tendency and technical option. This kind of circumstance is right for company of a software actually breakneck, especially, microsoft is not good at quick response.
Facebook may be the clearest case. Mark · plunges into Keboge (the famous brand that a few people such as Mark Zuckerberg) already made Facebook youth socialization tool, to these users, the function just is the problem of true care. The reason with successful Facebook depends on, it already became Internet communication and the optimal network that individual information manages to apply. Onefold Facebook Mail actually not conspicuous, but after rising the mail, directory inquiries tie that chat and renews automatically, facebook is Silicon Valley personage only no longer amuse oneself, entered the life of common netizen however, they can regard their as exclusive first perhaps network id card. What another website LinkedIn goes even is farther, it is important that it wants to become and professional communication site, the function is similar calling card of a number is worn.
From the design of Microsoft product the concept also can see, it fails to understand young user. Microsoft grasps all the time holding ” characteristic function has been jumped over more more ” design thought, the train of thought of this and the salable production that at present the youth on the market likes is completely act in a way that defeats one’s purpose. Office is a clear proof. Average user does not use the option of the tremendous amount of in Word 2008 at all, also only very few person can use the data fluoroscopy watch in Excel 2008 and grand program function. The success of Google Docs and Zoho has explained clearly, to young student character, software wants a function powerful, should use easily more. This is why the reason that network office software can replace Microsoft Office, they are dedicated Yu Yi uses a sex, conduce to collaboration sharing, still can release in digital environment. In addition, IWork and Star Office also are in take the chance to accumulate power.
Microsoft needs to change train of thought, design a product according to the demand of consumer, is not of course think, this is the product of Microsoft, so consumer can draw out money to buy. The young customer nowadays also is consumptive brunt of future, they hope the product can have very good shift gender and use a sex easily, use rise fast simple. Microsoft cannot defeat an apple not the reason of hardware. There also is very great product on Windows platform. Considering youth creation, transmission and the means of use information, besides driving hardware, they also need good use experience. Microsoft needs to provide the product that does not have dead machine, La Bing and inanimate user interface and service, otherwise, the black clouds that floats on Microsoft and its share price will drop off very hard. (Zhi Huan)
Tags: Analysis, Microsoft, oversight, Problem, trueAdvertisement
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