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Analysis: La Guangneng is denied become industry of domestic plate machine to answer fetch red

May 29, 2008

12 short of Wenshui River of 5 · plain after earth shake, the society just extends aid in succession each, this year on pop chart of contribution of home appliance industry, long the business of the Duan Yongping that did not appear and his administer was contributed high step by step 27 million, the person that does not know inside information possibly thinks, picture step by step tall remain the same with the business day of VCD build up so well off.

But little imagine, duan Yongping is low-key live in seclusion behind the curtain, but however with Oppomp3 player, answer read the product such as machine and student music mobile phone successful transition, the DVD enterprise that struggling between line of life and death with home formed bright contrast. The sword because of patent fee is hanged high and ever sufferred industry of dozen of Chinese dish machine that control, can say to still live in crack.

And the advent of blue smooth times, can you bring new opportunity to domestic DVD? La Guang is obtained in 11 China enterprise after accredit, industry of Chinese dish machine greeted dawn it seems that.

“About matters concerned of blue smooth accredit, the company still does not suit to be released external now ” . The part acquires the company of accredit, excuse oneself from of our newspaper reporter interview. Have the public figure inside course of study disclose below illicit, “We also worry to go up in patent fee problem of course follow the same old disastrous road ” , it is reported, majority enterprise hopes to be in more new due active advantageous position holds on chance of round of industry. At the same time the message comes out, those who stem from patent fee of pair of high specified number is anxious reach change one’s costume or dress the exorbitant investment of product line, make company of a few home still considers to insist to do Chinese edition HDDVD, will strike back La Guang.

　　 Domestic company supports wait-and-see attitude

On May 21, small 塚 discloses president of association of CD of blue smooth guild elegantly, manufacturer of many China, India, Korea, Japan had obtained blue light CD format accredit. Include 10 thousand benefit of collection of TCL, heart contest, Dalian China, Nanjing to amount to, the company of 11 dish aircraft that spends faery to wait inside has added Laguang a group of people of same interest.

When day of Zhang Ren of general manager of department of international market of brand management center accepts a reporter to interview, heart contest discloses, this year Hong Kong electron was exhibited April go up to had shown blue smooth product, had obtained foreign order at present, blue smooth product will be produced to export Europe June. He discloses, heart contest is one of companies that home takes blue smooth accredit the earliest.

Zhang Ren day thinks, on home market, heart contest also can roll out the blue smooth product of ego brand at any time, but should depend on of the market start. He thinks, get the price, piece of the each respect element such as the source restrict, home market needs 2-3 at least year time ability enters La Guang period.

The analysis thinks, at present heart contest this kind of mode still stays in OEM times, because this produces the patent fee that needs pay to will be assumed by the client, and the part that what heart contest acts is production. Besides product line update beyond, this and at present domestic DVD industry can advocate the business of battalion does not have very big distinction. Nevertheless, it is early before last year, include LG, soft coarse business to all express to will quicken a blue smooth product line to transfer China, if whole industry rises quickly, domestic company is in produce many business chance still can hold when can be being transferred.

Those who deserve attention is, divulged besides heart contest La Guang plans beyond, the part obtains the enterprise closely guard a secret of accredit. TCL respect answer says ” the company still does not suit to undertake issuance to this kind of problem now ” , and 10 thousand benefit amount to a respect to also did not make clear answer.

　　 Patent fee still is the biggest bottleneck

“We still worry about patent fee problem ” , the personage inside one course of study discloses, although have the company of blue optical technology not as much as DVD times, on problem of patent fee collection likely also unlike in those days confused, but apparent, experienced insanity of DVD times 3C, 6C, 1C company of predatory dish aircraft, still one’s heart still fluttering with fear.

To this, small 塚 thinks elegantly, the patent of time of the DVD before this collects fees put in very big question really, and in BD(La Guang) times, patent hold person will draw this one lesson, can pass establish a patent pool, simplify patent collects fees means. But before specific plan comes on stage, domestic company is apparent not dare easily new product line of mount a horse, what is more,the rather that this patent a group of people of same interest is in-house, go up to still be put in difference in problem of collection patent fee below Suo Ni and pine.

In addition, arrive than transferring from videocorder DVD form, transfer from DVD La Guang, market environment has had very big different, come from the menace that the network downloads, its high price lets consumer stay at a respectful distance from sb, the market starts adverse case and change without what get materiality. Current, the price of machine of blue smooth dish that Suo Ni rolls out in Chinese market is in 4990 yuan, and the price of the machine of blue smooth dish that joint-stock production records with Dalian China below the pine is in 5999 yuan, the price of machine of blue smooth dish of specific type is as high as the pioneer unexpectedly 10 thousand yuan. Beauty of reporter Cong Suning, country sell a know, more of La Guang DVD is to serve as an enterprise to show figure, sale very little.

Most important is, next generation are high-definition the main reason with dish machine high price, because Laguang and HDDVD dish machine are in phase of small lot trial-produce,be, and the crucial component such as blue laser of upper reaches, chip also is in production of small lot dimensions, bring about cost to hold high. But, it is with La Guang exemple, produce machine of blue smooth dish to need to build brand-new product line, but investment of every product line exceeds 100 million yuan, this is enterprise of a lot of China somewhat of apprehension: In investment gigantic endowment after production, meet those who encounter patent a group of people of same interest ban likely. This is the experience that domestic company gives heavy cost to reach in DVD times, fade from his memory not easily apparently.

　　 CHDVD or into make Heng Li measure

“This is so called the problem that gets on a car to buy a ticket again first, DVD enterprise of China is opposite in devoted big fund after existing product line undertakes upgrading transforming, will be faced with probably new price war of round machine of blue smooth dish and patent crisis. ” Jin Zhenglong of secretary-general of association of Chinese electron acoustics thinks, company of Chinese dish aircraft may prevent the similar situation of DVD times hard in blue smooth times.

Course of study of the state-owend enterprise in letting is capable to cry board of blue smooth patent a group of people of same interest is China’s huge market, apparent, want to realize the frequent promotion of blue smooth product, chinese market and inferior manufacturing cost are effective edge tool. Accordingly, although make known his position in Suo Ni, when to prevent La Guang to broadcast machine price resembles traditional DVD steeping fall euqally, the department that runs norms of blue smooth CD has not give an any Chinese inland firms technical authorization.

Nevertheless, in patent shadow a day of circumstance that removes hard falls, chinese enterprise is met to blue smooth manner keep careful. The reporter learns, last year the end of the year, the core that the AVS of phonic video standard that Chinese China records a group to already represented company of Chinese dish aircraft to will have own intellectual property and DRA application make pool of patent of blue smooth format is patent. Current, these two patent examine and verify that enter a pool still afoot, if can be entered, mean Chinese dish machine to be able to enjoy partial patent crossing-over on certain level.

“Although the international market had swung to one party of blue smooth standard, but do not mean Chinese market to be able to use international level. ” law of Pan Long of vice director of research center of project of country of Tsinghua university CD expresses. And the reporter learns from concerned channel, because the district sex of dish machine industry is very strong, toshiba company already expressed to will continue to cooperate with Chinese enterprise, course of study of the state-owend enterprise in support continues to develop technology of HDDVD) of CHDVD(China edition.

Zhang Ren day thinks, although HDDVD also cannot escape patent fee problem, but the level that has added oneself patent, certain right to speak can be obtained on patent dialog, and this also can avoid blue smooth forestall well, protect the progress with Chinese good market.

1993 - 1999

● VCD is arisen be immersed in price war

In September 1993, 10 thousand Meng, Sun Yan gives birth to ginger of scholar leaving the United States to compress MPEG(image solution) technical application arrives on phonic resembling new product, make a the first stage VCD, and denounce endowment builds limited company of system of electron of 10 thousand swallow in Anhui, for Chinese open the times of domestic movie and TV. 1994, batch of 10 thousand swallow produces VCD, initial stage because piece the source does not deserve to cover, make VCD is on market development backwater very long period of time. 1995, pilfer edition CD and VCD appear in Chinese coastal town in great quantities, chinese consumer begins to accept and this gives birth to familiar VCD anew thing.

Began 1996 1997, VCD market of China rises every year with multiple speed. Jump from 600 thousand reach 10 million, ecbolic love is much, step by step the outback new name tagvisiting card such as tall, new division. 1998, chinese VCD industry appears first the crisis. The SVCD a group of people of same interest such as 10 thousand swallow of mansion new electron, Guangdong spreads out to love to wait for the brawl of VCD a group of people of same interest more with Guangdong, MII is made for this ” standard of industry of super VCD system ” .

1999, each main production manufacturer happens to coincide begin large-scale depreciate, because appear,malign price competes, average gain reduces the trade considerably, company occurrence loss, many well-known companies are immersed in management predicament.

Came 1999 2002

● DVD be in fashion for a period erupts to the crisis

In CCTV mark king locally, love much, Jin Zhengdou to appear on sheet of a list of names posted up, sufficient can make clear dish machine industry at that time brilliant. And love much author Hu Zhibiao shakes from CCTV mark king the body turns into captive, love much trend to go bankrupt, time does not pass two years, this is refracted again give this industry by fill turn decline ” acceleration ” .

2002, face the market with huge potential, foreign DVD enterprise plays intellectual property card. It is European Union custom exports DVD to carry out distrain to our country enterprise first, force our country enterprise to pay patent fee; Subsequently, the technology that incorporates 6C, 3C, 1C develops business to making patent fee old standard, begin company of home forcing the king or emperor to abdicate.

2002, china produces the position of base to get consolidating further as world DVD, but did not appear can defy the well-known trademark of foreign brand; No matter Chinese DVD product is the exterior or function can says top-ranking, but occupation standard and core technology had been controlled for foreign brand place; Homebred DVD market is had rate be as high as 86% , but the price is more average than foreign brand however low 20% the left and right sides.

2002 - 2005

● DVD moves toward be on the wane gradually

2003, chinese DVD encounters ” slippery iron Lu ” . This year come by August at the beginning of September, whole DVD industry appeared the serious situation that industrial dimensions expands and economic benefits whole glides. From the point of industrial dimensions and market, chinese firm quietly sat the position that DVD produces big country — , DVD whole world year output can amount to 80 million or so, it is 68 million about in what our country produces, held the share of 85% . Go producing per year the ground to be as high as 50 million above in DVD exit of China, sales volume also breaks through 13 million inside. But the number that this is not a surprise making a person, china is big country of production of a DVD, but not be DVD production powerful nation.

2004, shenzhen explodes piece enterprise of nearly 30 DVD closes down early or late first half of the year, the message alarmed one piece industry of whole dish machine. Former days brilliant already not answer exist, the labour pains that domestic DVD enterprise is experiencing keep an enterprise going by painstaking effort period.

Come from the statistical data of custom to show: 2005 1-5 month, the DVD that production of company of Shanghai port home exports dropped compared to the same period 78.6% , and the export of foreign capital enterprise increases with the speed of 10.7% however. In 2.787 million DVD that exports in Shanghai port, the foreign capital enterprise of 2.563 million You Zaihua is produced, domestic company occupies 193 thousand only, 97% export for improvement trade means, the brand of large family of former a few exit already sadly retired.

Time is entered 2006, below the ceaseless extruding of patent fee, every DVD profit even under 30 yuan. And from 2002 up to now, the orgnaization that collects patent fee to DVD enterprise by became 37 1 times at the outset, patent fee also goes up to more than 20 dollars from every original 5 dollars. Company of major dish aircraft in succession transition.

2005 up to now

A large number of heroes of ● high-definition save the nation from extinction rises

Erupt in the industry after patent crisis get into trouble, all sorts of sound of next generation DVD technologies are abrupt numerous and complicated is complex rise. Contention of tripartite of EVD, HVD, HDV has erupted in the center, make a person dazzling. Among them, EVD falls in the hype of Zhang Baoquan of golden law group, limelight is the strongest. MII is abbreviation of EVD ” high density laser inspects dish of systematic technology standard ” promulgate recommend sexual level for Chinese electron industry.

When ending 2006, a few large high-definition alliance move restlessly rise. Be in abroad, the HDDVD that as next generation high-definition DVD represents and Blue-rayDisc conflict do not fall, and in home, EVD industry alliance appears formally in Beijing, issued EVD industry alliance jointly ” Beijing of alliance of Chinese EVD industry is enunciative ” , put forward formally — , EVD replaced DVD basically 2008. But up to now, already passed 2008 half, EVD however gradually sign is devoid, even if of Huang Guangyu of president of national beautiful group join in also cannot redeem declining tendency.

In September 2007, HDDVD China edition announces to hold water ” industry of Chinese high-definition CD is allied ” . Take the lead by research center of project of country of Tsinghua university CD leading this alliance, the member includes Microsoft, Toshiba, NEC, period 31 manufacturers such as Er of company of record of Wanner, China, TCL, sea, new division, involve trade of the soft hardware manufacturer of catenary of high-definition DVD industry, content. CHDVD of formal entitle of Chinese edition HDDVD.

This year the beginning of the year, announce to abandon HDDVD standard in Toshiba, la Guangsheng gives next generation after high-definition standard, la Guang quickened global layout. And be in China, experienced the enterprise of DVD times labour pains, begin seek to acquire partial speech right in patent domain, but still was full of be concerned about successfully.

- reporter observation

Dish machine industry revives difficult character is hopeful

Apparent, the member of blue smooth a group of people of same interest comparatives value Chinese market. Be in early or late in the enterprise such as pioneer, Suo Ni China after rolling out blue smooth product, as we have learned, machine of dish of the La Guang below the pine already at a few Zhou Qian appears on the market in China, market retail price is 5999 yuan. According to the development state of affairs of market of Japan, United States, have forecast think, two years blue smooth product is in future Chinese market can have reverse the growth of times, japanese market will exceed after 3 years. In standard of the generation below high-definition DVD, although China still does not have speech authority, but its tremendous market potential is attracting blue smooth a group of people of same interest however.

To blue smooth a group of people of same interest, 9 products appear on the market cannot show what issue, important is to should make a complete industrial chain, for instance piece source, disc comes from where, the price whether be accepted by the market, the contends for triumph La Guang from the standard, still have very a paragraph long the route should go. This also becomes La Guangneng to deny another crucial factor that persuades domestic business investment, if where,course of study of the state-owend enterprise in also giving time to let thinks well more advantageous chip is striven for for oneself in next generation DVD standards.

Apparent, regard next generation as the standard, la Guang is to falling into enemy hands in labour pains of DVD patent fee cannot the domestic company of extricate oneself, it is very great temptation undoubtedly, but fall in the circumstance that distinguishing La Guang is the cake, patent artillery shell that still wrapping icing, the experience in the past tells China the company must discreet.

In at present we see can cry board in La Guang’s practice, chinese edition HDDVD is to contend a way that speech of La Guang, seek counterpoises, nevertheless, domestic company wants those who realise to regain consciousness is, or this is a way merely, can capture in La Guang for domestic company seek more speech counterpoises before the market only. Reach the reason of this kind of conclusion depends on, each big movie company swings to the whole world in the round La Guang, it is a when HDDVD retreats in defeat in the whole world main reason, the whole world is such, the China that joins WTO already is apparent impossible pay attention to one’s own moral uplift without thought of others. In addition, the AVS of phonic video standard that Chinese China records a group to already represented company of Chinese dish aircraft to will have own intellectual property and DRA application make the way with the patent core of pool of patent of blue smooth format, road is not even. A group of people of same interest also realizes Dan Laguang, in Chinese market, whether is Chinese enterprise joined and drive energetically, also become La Guangneng to deny the dominant China, key that enlarges dimensions to reduce cost in the whole world thereby. Huge market can be denied let blue smooth a group of people of same interest compromise, course of study of the state-owend enterprise in letting shares in blue smooth industry a cup of a thick soup, still remain wait-and-see.

Special subject writes civil: Huang Hanying of our newspaper reporter

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